Author: katie

DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency celebrating 20 years in Downtown Denver, announced today that the Agency has now earned a Certified B Corporation® status.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification dovetails well into the timing of the Agency’s 20th anniversary this year inspiring a new tagline: Be seen. Be heard. Be good.

Scream Agency joins a global movement of more than 2,000 Certified B Corps across 120 industries in 50 countries with one goal – to redefine success in business by being a force for good. Following that lead, Scream Agency’s 20th year also benchmarks the “Scream Serves” program where employees are paid 20 hours per year to serve in the Colorado community.

In addition to the B Corp Certification, Scream Agency recently received an executive certification in CSR from the Leeds School of Business at the University of Colorado.

“Being good has always been part of our brand DNA,” explained Founder Lora Ledermann. “Scream Agency has been proud partners of the Denver community since 1997 and it was important to us to reach for this new B:Corp recognition and put our purpose and mission to ‘be good’ to work.”

In addition to the recent B Corp Certification, Scream Agency is a proud member of local organization B:Civic.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

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About Scream Agency

Scream Agency, LLC, a Certified B Corporation®, was founded in 1997 as a full-service creative, advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream Agency’s capabilities include creative services, advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com

 

About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

 

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

  1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
  2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
  3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
  4. Inspiring millions to join the movement through compelling storytelling by B the Change Media.

For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

 

DENVER (January 31, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, is celebrating 20 years in business.

As Lora Ledermann, founder and creative director at Scream Agency, reflected on the work of the past two decades, she made a decision to incorporate something that she has always been passionate about into the agency’s core values – being good. With that, the agency announces a new tagline.

Scream Agency. Be seen. Be heard. Be good.

Recently certified in the CSR profession through a program at the University of Colorado, Scream Agency will focus on creating real change while encouraging and empowering businesses to take the steps toward being better for the world. Walking the walk, Scream Agency is launching their official “Scream Serves” program where employees are paid 20 hours per year to serve in the community.

“We’re still the same creative, ad, PR and digital agency you’ve grown to trust and love. But now, you’ll see even more love and purpose in what we do,” explained Lora Ledermann. “We believe that business can and should be a force for good by finding CSR in the heart of what they do. The more brands we have authentically sharing their story about the change they are making, the more the ‘be good’ influence will spread.”

Scream Agency is a proud member of local organization B:Civic and is in the process of getting certified by B Corporations.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

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About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com.

 

DENVER (January 17, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, announced today that the agency will be presenting on The Business of Being Good: CSR Branding Best Practices for Snow Sports at SIA’s Snow Show on Friday, January 27th at noon.

Celebrating 20 years in business, Scream Agency, certified in the CSR profession, brings a new area of expertise to the show floor with their focus on creating real change and empowering businesses to take the steps toward being better for the world.

The mini session will explore how to build and develop a CSR program for brands, including best practices and examples of those leading the efforts in the snow sports industry. Though CSR is not a new term, it is rapidly becoming a priority for millennials who are using their purchasing power on brands that they feel align with their social values. According to Entrepreneur, 85 percent of millennials correlate their purchasing decisions and their willingness to recommend a brand based on the social good a company is making.

The mini session will take place at Industry + Intelligence Live (booth #470) at noon on Friday, January 27th, and is open to all SIA attendees.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

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About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com

If you’ve been following along with us, you know that one of our main areas of focus is hospitality. We live and breathe all things hotels which is working out well for us right now, thanks to the boom of the market in Denver with 19 hotels expected to open in the next year.

Thanks to our reputation and knowledge of the market, Colorado Real Estate Journal worked with us for an expert article in their latest edition, on stands now.

To talk branding an experience for your hotel, get in touch with owner Lora Ledermann: lora@screamagency.com

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Erin_Rolston

We’re excited to introduce you all to Erin Rolston, Art Director, and the newest member of Scream Agency. Erin hails from the Outdoor Lifestyle and Social Change industries, with brands ranging from apparel, destination, tech, food & beverage, and non-profit, working to raise awareness of brands and their missions through design.

She previously worked at Backbone Media in Carbondale, Colo., bringing a holistic view to marketing and design to our team. And, of course, a love of the outdoors.

Personally, I can tell you how much I have enjoyed getting to know Erin over the past month or so. How much I like her style (when it comes to design and wardrobe choices). That she is smart and passionate and how we’re thrilled to welcome her.

But let’s get to know her a bit outside of agency life…

Who would your intimate dinner party guests be?

Pharell Williams, Patty Griffin, Natalie Maines, Paul Rudd, Kristen Wiig and Kate McKinnon. It would be a weird group but a hilarious sing-a-long.

Tell me three things I don’t know about you.

I was once on an MTV True Life episode. I had an abstract painting hanging in the Senate building. I wanted to be a Radio City Rockette when I was growing up.

What’s the biggest decision you’ve had to make in the past year? Why was it so big?

Moving to Denver. It would have been easier to stay in Carbondale, but I decided to move to create new opportunities and meet new people.

Would you rather fight 1 horse-sized duck, or 100 duck-sized horses?

Hmm, probably 1 horse-sized duck.

With Summer Outdoor Retailer just a few weeks away, we’re in full head-down mode here at Scream Agency – booking editorial appointments for clients, setting up dinners with old friends in the industry, and setting our own agenda for our trip to Salt Lake City.

Also, coming up with this list of tips to help you stack the deck and make the most of the Show.

  1. Book early. We know this isn’t an ideal tip just a few weeks before the OR Show but appointments, especially with editorial staff, book quickly. It’s best to try to get on their schedule early.
  2. Create a booth experience  – even outside the booth. Keen does a killer job of extending the Show experience off the floor with their grassroots marketing. Develop something that speaks to your brand, keep it clean and open to best showcase your product, be personable and approachable, work the space! Get creative. Our client Cushe used a shipping container as their booth which made for great transporting, clean lines and a private meeting space in the back.cushebooth
  3. Shake hands. We’ve made some great connections on the show floor – from new friends to new clients, the only way to get it done is to shake hands and strike up a conversation. Which shouldn’t be hard since we obviously all share a love of the outdoors.
  4. Coffee up + stay hydrated. Start the day off right with a pour over and then stick to the H2O (well, that is, before happy hour begins). With so many great bottles companies exhibiting, you won’t even have an excuse. We love Miir’s dedication to give back since every purchase goes to support a clean water project. Mobot even offers a a duel purpose with their foam roller bottle!
  5. Make a short list. With over 1,600 brands on site and nearly 50,000 people – it can be easy to lose track of brands you wanted to check out. Spend some time over the next few weeks reviewing the exhibitor list and create a Note, Google Doc or something easy for you to access on the go (ideally without Internet connection since reception can be spotty).
  6. Pick up an ORD as you enter the show every day – it’s the survival guide + bible of the four-day experience.
  7. Surprise and Delight. Tradeshows are exhausting and sometimes downright boring. What will you do to keep the buzz in the booth and in your brain? Find a way to surprise and delight your key customers (and yourself) every day. Maybe you have your favorite local beer from your hometown ready for your customer when they show up at 4 p.m. Or, can you treat yourself to a Yoga class after a long day on the show floor?
  8. Get personal. You have your name badge slung around your neck. Can you add something personal to it? Maybe you can add a sticker that shares your favorite summer hike or cocktail of choice…anything to create a conversation starter.DCIM105GOPRO

Feeling ready? Good. Now let us help you further stack the deck at OR. Send us an email and we’ll deliver your free deck of playing cards (one in-person magic trick included). Reach us at: lora@screamagency.com for more.

 

Scream Agency, an award-wining, Denver-based advertising, branding, digital and PR agency, is looking for an art director/graphic/production designer.

Our “Must” list:

  • Art Direction/Design — Concept design development and production of ads, brochures, direct mail campaigns, web sites and other online promotional materials; management of campaigns/projects including photography/illustration or video production; and assistance in design/development of illustrations/charts/diagrams.
  • Project/Production Management — Assist Account Executive in the production management of jobs from concept through final print production, including press checks and pre-press production.
  • Creative Systems Management — Assist in managing the creative production system including hard copy and digital file archival; client file storage; and systems management.
  • Web/Digital — Experience in website design + code efficiency.
  • Experience: 3-7 years of experience, knowledge of all design programs (Adobe InDesign, PhotoShop, Illustrator a must) and interactive (web design/online, WordPress a plus).

 Salary: Competitive

 Clients/accounts: Financial/wealth management, non-profit, arts, outdoor/retail, education, fitness, banking, restaurants, high-tech/B2B.

Start date: Now or within the next 30-60 days (possibly freelance to start).

Advantages to the job: Open, creative, collaborative work environment that encourages feedback and ideas. Dog snuggles. Located in LoDo, walking distance from everything you need.

If you’re interested AND meet the expectations, please send your resume to info@screamagency.com.

Milkbox Ice Creamery – If the temperature outside is hitting over 85 degrees, we require a scoop of Little Man to cool down. It’s the perfect afternoon pick-me-up, and conveniently located two blocks from our office.

Steuben’s Arvada – All the charm of the Uptown standard, without the wait.

Illegal Pete’s on Colfax – Where it feels Pete’s always belonged. Also, queso.

Work & Class – Let’s be honest, it doesn’t matter the season – you can always find our Director of PR sipping on a whiskey clove ginger and ordering 1/2 the menu at this shipping container hotspot. Try to score a spot on the covered patio this time of year, like driving in your car with the windows down but the AC on. You know what we’re talking about.

Avanti F&B – Take in the views on the rooftop and grab a bowl from MiJo (or one of the other six restaurant offerings).

Telegraph – Edison bulb patio lights illuminate this intimate patio setting with a warm and inviting glow. Community tables make of reclaimed wood and iron line the paved stoned patio while young couple and hipsters alike sip on their seasonal cocktails. The wait staff smiles as they deliver small plates for the table to share. A great place to meet up with friends or the perfect setting for an intimate dinner for two. Oysters on the half shell and handmade libations provide the perfect preface to a summer weekend. (Our Art Director is obviously a fan).

Lala’s Wine Bar – Don’t miss the arugula mascarpone dip with flatbread. And a glass of rosé because ’tis the season.

Humboldt – A favorite from the ambience perspective and offerings of a lighter meals for those hotter days.

The Crafty Fox – We love our rooftops in Colorado and The Crafty Fox has one of the best with views of the city. Grab a cold one before catching a Rockies game. Only tough part is picking  from one of the 60 (!!!!!) taps.

Mellow Mushroom – With three locations including Downtown, Park Meadows and The Streets at SouthGlenn, there’s no excuse to not waste a few hours, soaking in the sunshine, on one of Mellow’s patios this summer. Don’t miss the happy hour from 4-6p feature $4 Colorado drafts. We also love the bruschetta!

Looking to connect with us? Here’s where you can find us this Summer.

And, as always, at 1501 Wazee Street in Downtown Denver and on the socials @screamagency.

If our paths are destined to cross, or you just want some good company at the event, give us a shout – we’d love to meet you!

Maybe your inbox is full of them. Maybe you’re trying to figure out how to draft one to that potential lead.

Regardless, we all know it well…the dreaded followup email. The approach is, obviously, necessary in business but they can be so painful. I know on the PR side of the house, it’s part of my day-to-day, staying on top of media contacts to make sure I don’t miss any potential opportunities for my clients. It feels like walking a fine line, between being persistent and professional without being a pest with risk of losing the lead or opportunity.

The fine folks over at HubSpot recently published this article and we wanted to share a few of our favorites with you. Hopefully in time for you to edit that followup email one last time before pressing send.

  • Send them a short piece of actionable advice (i.e. “I saw this event coming up and thought of your brand. Here is a link to tickets – hope to see you there!”).
  • Share an article relevant to their industry or profession (this is a personal favorite approach for PR – I saw this piece in the NYT and thought of the Denver spin for it featuring xx, xx, xx and my client 😉 ).
  • Reference a relevant blog post they just published.
  • Invite them to an upcoming webinar or educational event your company is hosting (not hosting a relevant event? create one!).
  • Send a “Did email get buried” email (so relevant, again, for the PR world if you’ve ever seen an editor’s inbox).

Have an idea for a great approach to followup? Leave it in the comments section and we’ll follow up (pun intended).

 


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