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Ho, Ho, Ho….Merry Shrekmas! Oh, sorry. We mean Christmas. You see, we’re just in a Shrek state-of-mind here at Scream Agency with the launch of Adventure to Santa at Southwest Plaza.

ATS Snow

The news is out about Southwest Plaza’s recent $75 million dollar redevelopment and the cherry on top is Adventure to Santa, a Dreamworks Dreamplace embodying a captivating and interactive Santa adventure for the entire family. The magical journey of Adventure to Santa starts with Shrek, ends with Santa, and features a 2,000-square-foot immersive experience. Features include app games, Sleigh Flight School and Gingy’s Cookie Maker and at the top of the hour, the cottage performs a specially designed light show that cues a different exterior (Painted Lady, Candy Cottage and Enchanted Log Cabin) for each hour.

Kelsey and I were out filming with Everyday Colorado for a sneak peek of the holiday fun and got to experience the Adventure firsthand. We were like two kids…well….at the North Pole. Santa even asked us what we wanted for Christmas (Kelsey, a new car; myself, a trip to Thailand). So take our word for it that he does exist…

kk kelsey santa

The best part? You can skip the line by making reservations online at www.adventuretosanta.com with the purchase of a photo package or at Southwest Plaza at Guest Services. Then, when you’re done – stop by the Holiday Market, full of over 22 local artisans to make your Christmas Colorado Proud.

Holiday Market




Date: Want to hear about how to use LinkedIn for your business? Attend the Turnaround Management Association luncheon on 10/22/15. Scream Agency team members will be presenting. 

During the luncheon, you will learn how to enhance your LinkedIn business profile and expand your network of connections using LinkedIn. Attendees will learn:

  • How LinkedIn fits into the social landscape
  • How to Integrate LinkedIn within an overall strategy
  • How to get the most out of LinkedIn based on your goals

This session will be interactive and led by experts, however participants will range in experience with social media.

Event Details: Rocky Mountain TMA Chapter

Chapter Luncheon: Using LinkedIn to Build your Business

Scream Agency Facilitators: Lora Ledermann and Amy Mikkola, Scream Agency

Date: Thursday, October 22, 2015 – Thursday, October 22, 2015

Time: 11:00 AM – 1:30 PM MST

Maggianos Restaurant, 500 16th Street Denver, CO United States

Register Now!

In honor of National Pizza Month (I know, we thought we loved October before) – Mellow Mushroom Pizza Bakers just launched a FREE PIZZA FOR A YEAR contest. I know. We almost passed out from excitement, too.

In true Mellow spirit, the pizza bakers will be serving up one free small one-topping pizza to each of the winners every week for 52 consecutive weeks, a staggering number of pizzas and not for the faint of heart. There will be three winners of the contest–one chosen from the followers of each of the Colorado Facebook pages. The 52 free pizzas can be ordered weekly for dine-in or take-out, gratuity not included. Although each of the three winners will be chosen from different Facebook pages, the pizza for a year badges will be valid at any of the three Colorado locations.

To join in on the celebration, we only felt it was only appropriate to share our very own pizza creations from our recent RFP (request for pizza):

The Major Mikkola: Chicken, ricotta, black olives, red sauce and basil.

The Prince George: Olive oil base, cheese, arugula, lemon – topped with fresh parmesan.

The Loraborealis: The ultimate from our Creative Director –  create your own pie with meat, sauce, cheese and toppings!

The Knocheroni: Four cheese, green peppers and just two pepperonis.

The Wam Bam Thank You Frahm: An everything calzone, make that two.

The Chicken Gordon Blu: Ground beef, topped with Milkbones

To enter and keep up with the content, pizza lovers can follow and like at least one of the Facebook pages for the Colorado locations (Downtown Denver, Streets at SouthGlenn and Park Meadows). The lucky winners will be announced Monday, November 2nd.

Now, excuse us while we go down a few blocks to our local Mellow Mushroom on 16th Street for a quick pizza fix!



Everyone’s favorite green ogre will be leaving the solitude of his swamp to make a special appearance at Southwest Plaza’s Shrektacular Halloween Event on Friday, October 30th from 4-7 p.m.

The Halloween event includes a “Spooky Swamp Plants” craft station, games, face painting, balloon sculptures by a special princess, a Halloween performance by Allana’s Dance Academy and a giant, 300-pound pumpkin.

Kids are invited to dress as their favorite character from the world of Shrek (or fun other Halloween costumes) to participate in the mall-wide trick-or-treating festivities, which will begin at 5 p.m.

Those in attendance for the Halloween event will get a special sneak peek at Adventure to Santa, a next generation holiday experience combining the best of technology and storytelling as Shrek and his friends take guests on an unforgettable adventure to the North Pole to meet Santa. Families can embark on their magical holiday journey beginning Saturday, November 14 and the fun will continue throughout extended Southwest Plaza mall hours until December 24. Guests attending the Halloween event will be able to book their reservation (with a $5 discount) for Adventure to Santa, as well as receive a complimentary ornament with their reservation, while supplies last. Reservations are now available at www.adventuretosanta.com.

For more Shrek sightings and all things holiday, follow Southwest Plaza on Facebook.  Southwest Plaza is located at 8501 West Bowles Ave, Littleton, CO 80123.  For information, visit www.southwestplaza.com or call (303) 973-5300.



After 18+ years of driving the bus at Scream Agency, I decided it was time for a break. A time to get in the back seat and ride — around the world with my husband and two kids (ages 10 and 12). A sabbatical for three months. A summer off. A change of scenery from the world of advertising, PR, marketing and creative. Six countries, 84 days: Greece, South Africa, China, Bali, Australia and New Zealand. A trip of a lifetime. Want access to our travel blog to get all of the details? Send me an email.

Over the next few months, I’ll be posting some creative and promotional thoughts from those six different countries to give you a view of the marketing, PR and creative world overseas. Up first? Greece. Stay tuned.







We’ve made this easy. Here are the top five things to consider when hiring an agency.

#1: Determine your brand goals. Why are you hiring an agency? What are your goals for hiring a PR, digital or creative agency? Any current challenges you’re hoping to tackle? Create a few measurable goals and assign a date by when you hope to accomplish these goals.

#2: Research agencies and evaluate their history and experience. Are you looking for B2B knowledge or B2C? Do they have the right relationships in partners or in media? Are they familiar with the industry? Review the agency’s case studies. If you’re part of an industry organization, ask around and get a few recommendations. Or, use LinkedIn to post your agency needs.

#3: Evaluate the agency team. Interview them. Do you have the same brand beliefs and culture? Are they passionate about their work? Do they have the right energy? Size of an agency doesn’t always matter, but passion does.

#4: Create your budget. Find out what the agency can do within that budget. Get a proposal. Be realistic with your expectations. Pick the agency that will get the job done.

#5: Hire ‘em. Get them on your team. Develop a creative brief, brainstorming session or marketing and/or PR plan to kick-off your new partnership. Outline how you’ll measure success together. Celebrate when you reach the goals.


Click here for a downloadable PDF of the checklist.

Want to know more? Contact Scream Agency of course.


Gather ’round, kids because I have a story for you about how Scream Agency quickly became the world’s luckiest agency in all of the land.

Back in August, Gem (Scream Agency’s Art Director) and myself – both big fans of the LOLs – entered the Saturday Night Live ticket lottery to try to win our chance to see an episode taped in Season 41. Seeing as how 30,000 people enter the lottery every season, and less than 5% are actually selected, we figured it was like throwing a needle in to a haystack.

But then, just about three weeks ago, we BOTH received the email from NBC letting us know that we’d won tickets. Not only that – but we won tickets to the SAME EPISODE, which happened to be this past Saturday’s season premiere with host and musical guest – Miley Cyrus. Those odds? I’ll have leave that to my hometown in Vegas but I will say that its pretty unfrigginbelievable. Winning lottery tickets to SNL > Winning the lottery.

Gem took his sister and I brought my cousin (the world’s biggest SNL fan, and actually whom I entered the lottery on behalf of), making it a true family affair.

We were required to arrive to the theatre no later than 10:15 p.m., where we were escorted up to a waiting room until about 11 p.m. when they brought us into Studio 8H – which is so much smaller than I had imagined. I wish I had photos to share with you here but the NO CELL PHONE PHOTOS policy is pretty clear and strict. But to give you an idea, they hand out about 34 sets of tickets per episode, and then fill in with standby’ers and those people who know people. So… it maybe holds 150 people?

About 20 minutes before showtime, Michael Che of Weekend Update came out to warm us up followed by a performance of  “Gimme Some Lovin'” by Kenan Thompson and a few female cast members. Sets then got shuffled around, lights went down and we heard a “90 seconds” until LIVE warning. At this point, you could’ve heard a pin drop, it was that silent and still in the studio leading up the cold opening of Season 41.

Our highlights:

Hillary’s Bar Talk. We were maybe 30 feet away from a woman who could end up being our first female president. She came off incredibly likable and Kate McKinnon’s “well you could’ve supported sooner” when speaking on gay marriage definitely got one of my giggle bursts of the night.  Plus, Darrell Hammond’s special appearance as Bill Clinton was a fantastic surprise.

Watching Lorne Michaels watching. The man reigns.

How seamless everything was. There is no question that SNL is a well-oiled machine, as its been operating for 41 seasons now. But witnessing how quickly the sets are setup, with cast assembled, and then broken down to move on to the next skit, was neat to see.

Pete Davidson’s Trumpdate Weekend Update. One word: Sanjaya.

The Squad. Because, GOALS. And aren’t we all feeling, like, her whole deal?

All in all, an incredible and truly surreal experience, that we were lucky enough to experience together.

Now, excuse me as I go listen to “Welcome to New York” for the thousandth time.



I’m not going to lie here… I’m OBSESSED with fall. I’ve already had to cut back my Pumpkin Spice Latte consumption from four times a week to one. I’ve purchased enough fall-scented candles to light my way through the zombie apocalypse and already picked out my Halloween costume. So of course I jumped at the opportunity to ask the rest of the Scream Agency Team about what they’re looking forward to this fall.

Although fall in Colorado inevitably means snow is just around the corner, there are plenty of things to celebrate until then. Scream Agency couldn’t be more excited to enjoy all that fall in Colorado has to offer from picking pumpkins to spiked cider.

Katie told me she gets into the fall state of mind by checking out the Corn Maze at The Botanic Gardens at Chatfield, complete with hayrides and cooler temps than the city. “That is until I’m lost and start panicking that I’ll be forced to live amongst (and off of) the corn in the middle of Chatfield forever,” she said.

While Lora said she’s excited to ride the tractor wagon and get bags full of organic fall vegetables with the kids at Miller Farms, Robyn used the chance to brag about the fact that George Washington High School won their Homecoming game against Niwot, meaning she’s looking forward to more beautiful nights watching high school football while curled up under a blanket with hot cocoa in hand.

For Gem, fall means wearing cable knit cardigans and watching the leaves change colors. Amy, after my own heart, told me she’s looking forward to football, pumpkin patches, and Halloween.

While I’m obsessing over the changing leaves, sweater weather at last and my ever-growing collection of Halloween decorations, I am particularly looking forward to visiting Anderson Farms to pick out the perfect pumpkin to carve for Halloween.

Take a look at some of the best things happening this fall according to Scream Agency.

Miller Farms – The best way to load up on healthy veggies and pumpkins.

Scream Scram – A costumed run started by our own Lora Ledermann.

Cherokee Ranch and Castle – Hearing the elk bugle, an experience like no other.

Denver Oktoberfest – Beer and all things German.

Spiked Cider – Staying warm in more ways than one.

Corn Maze at The Botanic Gardens – It isn’t fall without doing at least one.

Anderson Farms – Finding the best carving pumpkin with plenty of seeds to roast.

Be sure to keep up with our sweater weather adventures by connecting with us – @ScreamAgency – on Facebook, Instagram, and Twitter to see how our team does fall in Colorado!


For those who have a love for craft beer, there is no better week in Denver than #GABF week. Tickets can be next to impossible to get without planning in advance or having an industry insider in your pocket. Luckily, Mellow Mushroom’s Downtown Denver location, conveniently located within a five-minute walk of the Colorado Convention Center, is hosting a week of events filled with barley, hops and stone-baked pizza.

To celebrate the team’s passion for brews, and in honor of the Great American Beer Festival, Mellow Mushroom will be featuring special tappings by Oskar Blues, C Squared Ciders, Stone Brewery, Pikes Peak Brewery and a very special feature with Ft. Collins Brewery’s Monster Malt all week…well, at least while supplies last.

Special events throughout the week will feature live music, tap takeovers featuring craft beers from across the country, and of course, mouthwatering Mellow pies. Full details are below, just come thirsty.

A Pizza Party on Wheels: Mellow Mushroom Bake Bus Cruises Through Colorado Breweries

Mellow Mushroom’s Bake Bus Brewery Tour set for Sept. 5-12, 2015

Mellow Mushroom Pizza Bakers announced today the Mellow Mushroom Bake Bus Brewery Tour will be traveling through Colorado September 5th – 12th. The fully loaded mobile pizza kitchen will be bringing the groovy Mellow Mushroom experience, complete with hot pizza slices to enjoy with ice-cold local brews, to various Colorado breweries including stops at New Belgium’s Tour de Fat in both Ft. Collins and Denver.

Cruising across the country since 2011, the Mellow Mushroom Bake Bus is a one-of-a-kind pizza-making kitchen on wheels. Featuring giant windows for pizza lovers to catch the stone baked pizza process, the bus is truly a mobile pizza party, blasting cool tunes while serving hot pies. Close to the heart of Mellow Mushroom, the numerous breweries and beer-centric events that make up Colorado’s craft beer culture are the ideal settings for the Bake Bus tour. The bus will be making stops at multiple breweries around the Denver metro area including Ratio Beerworks, Grist Brewing and Elk Mountain Brewing. Also on the brewery tour are two stops at New Belgium Brewing’s Tour de Fat festivals.

Stops on the Mellow Mushroom Bake Bus Tour include:

Tour de Fat, Ft. Collins (VIP booth) – September 5th

Ratio Beerworks, Downtown Denver – September 9th (4 – 9 PM)

Grist Brewing Company, Highlands Ranch – September 10th (4 – 9 PM)

Elk Mountain Brewing, Parker – September 11th (4 – 9 PM)

Tour de Fat, Denver – September 12th (12 – 6 PM)

“Colorado is the perfect state for our Bake Bus Brewery Tour,” said Annica Kreider, VP of Brand Development. “We are excited to bring our passion for deliciously unparalleled pizza and craft beer on the road, especially to a place that shares our love for local brews. ”

For more information regarding the tour, stay tuned to Mellow Mushroom Colorado’s Facebook pages. For any media inquiries for Mellow Mushroom Colorado, please contact Katie@screamagency.com.




About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food. For more information on Mellow Mushroom Pizza Bakers, like us on Facebook at http://www.facebook.com/mellowmushroomHQ, follow us on Twitter at https://twitter.com/MellowMushroom, and follow us on Pinterest at https://pinterest.com/mellowmushroom.


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