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StartingDot, Scream Agency and Native Rank announce groundbreaking partnership to bring those passionate about snow sports their own Internet space

DENVER (July 30, 2015) —StartingDot Ltd., the team behind the Dot Ski (.ski) domain name extension, announced today two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency, a full-service advertising and public relations shop will be spearheading PR and event relations, while partnering with Native Rank, a leading digital marketing firm, to tackle digital aspects of the campaign.

Known for being seen and being heard, Scream Agency was selected for the shop’s playful, risk-taking tactics involving everything from ideation to execution. Collectively with StartingDot and Native Rank, the agency plans to shake up the way the ski and snow sports industry views the Internet with an unconventional approach that will launch Dot Ski with global impact. The goal of the partnership is to increase awareness of the benefits of .ski and focus the attention away from convoluted domain names. With the ultimate goal being to get everyone who has a passion for snow sports a place to share their experiences online.

.Ski is part of a new Internet expansion which goes beyond the traditional domain name extensions like .com and brings new opportunities and innovation to the Internet. Supported by many global snow sports community organizations, including the International Ski Federation (FIS), .ski will be available to the general public on a first come, first served basis beginning on September 8th at hundreds of web presence and domain name registration companies such as GoDaddy, name.com and 101domain.com. .Ski is currently operating in a closed registration period open to trademark holders and eligible applicants until August 30th.

“We were looking for a partner for our North American representation that was passionate about snow sports and had tech in their DNA” said Rob Rozicki, SVP at StartingDot. “After a long search, Scream Agency and Native Rank really stood based on their experience, ideas and enthusiasm. We’re thrilled to have them on our team.”

Denver-based Scream Agency is a full-service advertising agency, providing all aspects of creative, design, public relations, social media and web under one roof. Scream Agency services outdoor, retail, travel, tourism, lifestyle, high-tech clients and more. Based on the mantra, “Be seen and be heard,” Scream has taken a fresh perspective on the expected since it was founded in 1997.

“As an agency based in Denver, it’s only natural that our passion lies in the mountains – the entire team can be found at any one of the 27 ski resorts in Colorado every weekend between opening and closing day,” said Lora Ledermann, owner and creative director at Scream Agency. “So naturally, we jumped at the opportunity to work with StartingDot on Dot Ski to make them the de-facto domain extension for an industry that we live and breathe.”

Native Rank is a boutique-level digital marketing agency headquartered in Denver. The agency, with its foundations in technology, works with small to enterprise-level businesses to craft goal-oriented campaigns, utilizing high-level data to produce tangible, trackable results. Native Rank is one of the nation’s quickest-growing agencies and with strategic partnerships established with companies like Google, they are on a path to become a household name among businesses across the globe.

“We couldn’t be more excited to be working with the team behind Dot Ski for their well-anticipated launch,” said George Avery, CEO of NativeRank. “We have no doubt that Dot Ski will quickly become the domain extension of choice for leading brands, athletes, resorts and enthusiasts across the world, and that our partnership will shift the domain extension into a symbol of trust and authenticity across the ski community.”



About StartingDot

StartingDot is a leading European TLD Registry with offices in Dublin, Paris and New York City. Launched in October 2011, the registry has introduced three new generic top-level domain names (TLDs) dedicated to major sectors: .archi, .bio and .ski. The company’s TLDs help people and businesses clearly express themselves and unify their audiences. The company’s strategy focuses on TLDs in SME categories where the correlation between trade and domain name is critical.

About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com/

About Native Rank

Native Rank is a Colorado-based search engine optimization and Internet marketing company specializing in SEO and paid search SEM services. Founded in 2010 by industry veterans with over 50 years of combined experience, NativeRank has provided online marketing and lead generation services for Fortune 500 companies and big brands.



The profile picture of your social channels is the most valuable advertising space for your brand. Are you using it correctly?

Here are a few DOs and DON’Ts to make sure that you’re taking full advantage of this coveted space:

1. DO – Use your logo as your profile picture. The profile picture sits next to every post, tweet, comment, like…everything that you do on your social channels. Make sure you maximize the exposure of your brand.

Screen Shot 2015-06-24 at 8.55.21 AM

2. DO – Make sure the logo you use is legible in the static state. Typical profile picture size is 160px x 160px. Even better, make sure it’s legible at the thumbnail size of 42px x 42px.  If you have a logo that is really long, stack it. If it can’t be stacked, focus on the key elements of the logo. This will provide a clean look throughout.

A photo posted by Scream Agency (@screamagency) on

3. DO – Use color. Use the color version of your logo. Have fun with the background color and be aware of the white border. It will always be there.

Screen Shot 2015-06-24 at 8.57.34 AM

4. DON’T be scared to change your logo if it’s not working. A brand refresh is healthy and can work wonders for a brand. Look at the LA Clippers re-brand.


A photo posted by LA Clippers (@laclippers) on

5. DON’T put everything and the kitchen sink on your profile picture. URLs, addresses, phone numbers, etc. These items should live on your page and potentially in the comment of your profile picture. People on these social networks still want to feel like they are interaction with your brand organically.

6. DO – Let your logo breathe in the box. Make sure there is a border around your logo that makes sense in the space. Images that are too close to the edges seem to be swished in the frame.

7. DO – Change your cover, banner and background images frequently. This will make the use feel as though they are getting an updated experience from your brand every month that they visit your site.

8. DO – Have fun with it. Why not?

If you have questions give us a call. We can help. 303-893-8608

Colorado has joined the nationwide effort to promote biking as a reliable and go-to source of transportation. And whether you’re a novice or a thrill-seeker on a bike, you too can help be a part of the change. According to The League of American Bicyclists, there has been an increased interest in healthy and sustainable transportation options and from 2000 to 2013, the number of bicycle commuters in the U.S. grew by more than 62 percent. Out of the top 70 cities that were researched, Colorado was ranked 13th with bike commuter growth reaching 108%. Portland made the top of the list with 5.9% of the population comprised of  bike commuters with an overall bike commuter growth of 234%.

Why is this so important today, June 24th, 2015? Because studies have also shown that people who participate in Bike to Work Day are more likely to become regular commuters. 

Denver in particular has done a tremendous job of transforming our lovable city into a bike-friendly commuting environment and continues to make improvements. We know this first-hand since our good friends (and clients) at BikeDenver are constantly planning the next bike share lane or coming up with unique ways to make bicyclists – of all ages – safe and informed.  For the past four years, Scream Agency has had one hundred percent participation for Bike to Work Day and we’re proud to continue the tradition of having helmet hair at the office today. 


Gem, our art director, purchased his bike at Elevation Cycles. A big shout out to our neighborhood bike shop.


So how do you get started on conquering your commute? Here are a few links to help make your efforts a success. 

  • Way To Go offers you the opportunity to track your miles and gain braggin’ badges with a personalized dashboard.
  • Throughout Denver and surrounding areas Bike to Work Day hosts numerous breakfast, water and party stations. Learn more about stations that are closest to you – it’s not too late to hit one on the way home!
  • To help understand if there are any trail closures or detours, Way to Go has provided a great, informative site.
  • What happens if your bike breaks down during your ride? Not to worry, call 800-AAA-HELP as AAA now offers bicycle road-side assistance.
  • If you missed riding today, be sure to participate in Bike to Work Day 2016. You could win bikes, Rockies tickets and gift cards.

We hope to see you on the trails, Denver. Ride on!

Although it hasn’t felt much like summer with all the rain we’ve been dealing with here in Colorado, the sun has begun to shine and the summer solstice is this weekend. Now that it’s (finally) summer, the Scream team shared with me their favorite summer events in Colorado, or what they’re looking forward to the most.

Here’s what some of our team has to say about summer in Denver.

Art Director, Gem McLaughlin:

“Summer in Denver brings out the best in most of the people in the office. The moods and Vitamin D levels are drastically increased, mostly due to the margarita consumption on sun drenched patios around the office.”

Director of Public Relations, Katie Knoch:

“Ah, longer days and cooler cocktails. Summer has officially arrived when the parks are full and the line at Little Man ice cream backs up around the bend.”

Human Resources, Robyn Frahm:

“Summer to me means…the warm sun on my face, kicking my shoes off, fresh produce at summer markets, sitting on a blanket with a glass of wine listening to some of my favorite bands, swimming and tennis, and LOTS of late night walks/bike rides with my kids and laughter.”

Account Executive, Amy Mikkola:

“’Summer in Denver’ – a phrase that I have never said before. Being new to Colorado, I am ecstatic to explore the outdoors and experience the endless social events. I get to treat Denver like a new canvas which means I will definitely be channeling my inner Bob Ross and create myself a summer masterpiece.”

Personally, I agree with Gem on the subject of margaritas. Coming from Texas, nothing says summer more than a margarita on the rocks (accompanied by chips and queso, of course). And you can’t beat the amazing patios and rooftops all around Denver.

But margaritas aren’t the only cool things happening in Denver this summer. Here is a list of Scream’s favorite and most looked forward to events in Colorado.

Redrocks – Films, workouts, and concerts with a killer backdrop

Civic Center Eats – Delicious food trucks every Tuesday and Thursday

Summer Scream at Lakeside – A throwback night full of motown, carnival rides, wooden coasters and Deep Eddy Grapefruit + Soda

Farmers’ Markets – Particularly Cherry Creek and Pearl Street

Denver Flea –  Vintage finds and cocktails, need I say more?

Moonlight Classic – A late night bike ride through Denver

Botanic Garden Summer Concerts – Music in one of the nation’s top botanic gardens

Jazz in the Park – Spend Sundays on a blanket with your dog and a bottle of wine

Independence Eve – The Colorado Symphony, Fireworks, and AMERICA.

Festival Italiano at Belmar – Real Italian pizza and wine

Be sure to keep up with our sunshine happenings by connecting with us – @ScreamAgency – on Facebook, Instagram, and Twitter to see how our team does summer in Denver!

Last week, I was writing an email to a client and had my new intern, Kelsey, sit with me since it had to do with crisis communications and I wanted her to get a feel for that piece of PR. As I was proofing the email before I sent it to the client (something I do three times before I press send), Kelsey pointed out a grammar mistake to me (“should that be of instead of for?”).

She was right. And I was officially impressed.

Kelsey is heading in to her senior year at CU but will be with us all this summer, learning the ins-and-outs of public relations (and proofreading my emails!). Get to know a little more about this grammar (and ice dancer) star below…

Where are you from and what brought you to Colorado?
I’m originally from Frisco, Texas. I moved to Colorado in 2012 to pursue my dream of competing at the national level in ice dance. As most people who move here do, I fell in love with Colorado. After competing at the U.S. Championships in 2014, I decided it was time to return to school and start working on my career in Public Relations, which led me to Scream Agency.

What are you hoping to gain from your internship experience at Scream Agency?
I’m very excited about gaining real, hands-on agency experience. I’m hoping to build up my portfolio and learn more about the worlds of advertising and PR.

What’s your favorite place in Colorado?
Downtown Denver! I’m a total city girl. If I had a choice, I’d spend every day hanging out on the rooftop patio at my favorite restaurant, Los Chingones. Although I can’t forget to mention the mountains as well, especially when it’s ski season.

What one item would I find in your refrigerator right now?
So much protein. As an athlete, I eat for peak performance…which means a lot of eggs and chicken.

Any hidden talents?
I have some of the best white girl dance moves you’ll ever see!


Rugby 7s will be featured for the very first time at the 2016 Summer Olympics in Rio de Janeiro but before the summer 2016 Olympics commence, the College 7s National Championships are taking place in Denver this weekend.

USA Rugby, in partnership with IMG, will hold the College Rugby 7s Championships at the University of Denver campus, May 23-24.

During this nonstop rugby action weekend, fifty-two of college rugby’s finest men’s and women’s programs will compete in three tournament fields – Men’s Division I, Men’s Division II, and the Women’s Division for the National Championship title(s). The event will include broadcast coverage on ESPN’s family of networks.

Tickets will be available for walk-up sales only, day of the match, for $15.

MEMORIAL DAY WEEKEND, May 23-24, 8:40 a.m. – 7 p.m.
Saturday, May 23: First matches will be played at 8:40 a.m. and matches will occur with a running clock every 20 minutes through 7 p.m.
Sunday, May 24: Matches will begin again at 8:40 a.m. with Cup Finals being held between 4:10 p.m. – 6 p.m.

The University of Denver Campus’ Lacrosse, Soccer & Baseball Fields
2199 S University Blvd.
Denver, CO 80208

All around the world, teams are gathering this week to prepare for one of the largest creative problem-solving competitions on the globe — Destination Imagination (DI) Global Finals in Knoxville, Tenn. This four-day DI event is the world’s largest celebration of creativity. More than 8,000 of the world’s most innovative minds compete in teams to showcase their challenge solutions, celebrate creativity and have fun. From engineering and robotics, to storytelling and artistic performances, students will present solutions that they’ve created on their own (without the interference or ideas from adults).

Instant Challenge at work.

Instant Challenge at work.

Being a DI team manager for the past five years, I’ve re-learned some of the basic skills of how to put the creative mind to work. How do we let our brains run free? What makes a story sticky? How can we create a solution that is original for a brand? All valuable exercises to push our brains to explore. Whether we’re charged with writing a marketing plan or solving a digital branding challenge, we can apply the basics of DI.

At Scream Agency, we recently gave the DI thinking a whirl. The challenge: to create a kite out of the materials provided and tell a story of what the kite could see from its point of view. Both needed to be created and integrated in 5 minutes or less. We saw aliens from a foreign planet, a hand-drawn tree landscape scene, an original team-created kite made out of straws, string and paperclips and lots of laughter. And, more importantly, we saw teamwork.


And we're flying!

And we’re flying!

Curious to learn more? We’d be happy to share some of our creative brainstorming techniques or DI experiences. Just give us a shout.

Congrats to all of the Colorado DI teams who will be competing at Global Finals this week. Wish us luck!

Creativity to Infinity team off to 2015 DI Global Finals.

Creativity to Infinity team off to 2015 DI Global Finals.

DENVER (May 14, 2015) — Scream Agency, a full-service advertising and public relations agency located in LoDo, announced today the addition of five new clients: BikeDenver’s Ride on Auraria, IMG USA Rugby 7s, GearCommons, Southern Colorado Repertory Theatre and Vogo Cabinets.

Ride on Auraria has partnered with Scream Agency for branding and creative concepts. As a division of BikeDenver, the organization aims to increase awareness in the community for more environmentally friendly commutes to the Auraria Campus. Be it biking or carpooling, both Scream Agency and Ride on Auraria hope to engage students to change their approach. The 2015 spring campaign, No Pickup Line Required, grabbed commuter’s attention with an on-campus teaser poster campaign, website and pop-up event.

“We wanted to create a campaign that got into the heads of students,” said Lora Ledermann, owner and creative director at Scream Agency. “We played off the dating concept and applied it to commuting. Students are stealing the posters so we’re guessing they liked the campaign.”

On the athletic front, Scream Agency is thrilled to have been selected by USA Rugby, in partnership with IMG, to handle PR for their 2015 College 7s National Championships at the University of Denver over Memorial Day weekend. Fifty-two of college rugby’s finest men’s and women’s programs will descend upon Denver to compete in this rugby weekend.

Boston-based GearCommons is also in the spotlight this month as the peer-to-peer gear rental company, just launched a crowdfunding campaign, called Share the Adventure, to produce an adventure film about how the sharing economy can help make outdoor adventures more accessible. Scream Agency is helping spread the word about the campaign as supporters will be automatically entered to be a part of the story when the adventure documentary is filmed in Colorado this summer.

The Southern Colorado Repertory Theatre (SCRT) has also been added to Scream’s client roster. The performing arts center recently hired Scream Agency for both marketing consulting and public relations for the theatre’s 2015 season. Located in historic Trinidad, SCRT is in the Famous Performing Art Center and provides a professional company for performers to develop their skills onstage. With the help of Scream Agency, SCRT hopes to further establish its already stellar reputation as the theatrical hub of Southern Colorado.

Colorado-based Vogo Cabinets hired Scream Agency to create the name, brand and website for this new high-end cabinet company. Having only just opened its doors, Vogo Cabinets sought to begin developing a brand identity that would instantly gain recognition.


Katie and I are always up for expanding our knowledge for alternative ways of commuting, since she is car-less and I live a good distance from the office. So we attended the Rush Hour Happy Hour event put on by Way to Go – THE resource for reliable, eco-friendly commuting options in the Denver area. Personally, I have found their website very helpful for my RTD commute, being new to Colorado.

The goal of the happy hour, held last Thursday, was to encourage attendees to mix and mingle and ultimately find potential commuting partners, or “matches” – think of it as speed dating for carpoolers. Not only did we mix and mingle our hearts out but we also consumed great appetizers and wine (thanks Wynkoop Brewery) that helped fuel our participation. I even found a new carpooling partner AND won tickets to a Rapids game!

Hats off to Way to Go and their efforts for providing useful commuter information and trying to make Denver’s roads less congested.  And thanks to JR Goodwin for this great photo.


Way to Go wants to keep the fuel of these Rush Hour Happy Hours going and are open to suggestions on places to hold the next event. If your company is interested in hosting a commuter event for your employees, contact DRCOG (Way to Go is one of their services) at 303-480-6725.

Looking for other ways to get involved and make your commute to the office harder, better, faster, stronger? Well then we’ve got the perfect challenge for you from our partner, BikeDenver.

Starting today and running through June 24, BikeDenver is encouraging commuters to “conquer your commute” by biking to work every Wednesday, a great lead-up to Colorado’s official Bike to Work Day on Wednesday, June 24. Sign up and log your trips each week through Way to Go and by doing so, you have a chance to win some great prizes. And as an added bonus, Bike Denver is setting up breakfast stations around town so make sure to hit them up and show your support.

With a few rides under your belt on Wednesdays, you should feel up for the challenge to rally up your co-workers and register for Bike to Work Day.

We’ll see you on the road. Pedal to the metal, Denver!

For career-driven young adults like myself, internships can be a somewhat terrifying experience. You’re essentially diving headfirst–blindfolded–into an unknown environment, knowing only that you must be willing to do whatever it takes to make an impact in the office…and hopefully it’s a positive one.

Being the greenest person in the workplace adds a little bit of pressure to not only thrive professionally, but even socially. I’ve personally attempted this with an excessively smiley, I-will-willingly-get-Starbucks-for-everyone attitude. After my first day at Scream Agency, however, it became clear (thank goodness) that the feet-kissing, intern slavery stigma does not, in fact, exist everywhere.

Advertising and PR agencies are not the same as other offices. They’re better. Way better. The energy here is lighter, more creative, and even a little silly at times. Combine all that with the opportunity to gain a world of insight and know-how, and I think I speak for all of us when I say that we got pretty lucky in the internship department.

Editor’s Note: We swear we didn’t pay Marni to write this – okay, well maybe we did…

But enough about Scream Agency, let’s meet the spring interns!

Marni Caicedo, PR Spring Intern (hey, that’s me!)

Where are you from & what brought you to Colorado?
I’m from Chicago, but came out here for college and love it too much to leave just yet.

What are you hoping to gain from your internship experience at Scream Agency?
I’m hoping to learn a lot about advertising/marketing and PR, especially in a fun and high-energy work setting like Scream Agency!

What’s your favorite place in Colorado?
My favorite place in Colorado is my backyard. All of my best friends are neighbors, so on nice days and weekends we don’t have to venture to the bars or anywhere else you would pay to be at in order to be together and have fun.

What is one item would I find in your refrigerator right now?
Leftover pizza boxes…

Any hidden talents?
I can eat my entire body weight in one sitting.

Kate Phillips, Creative Spring Intern

Where are you from and what brought you to Colorado?
I am a little biased about this beautiful state being a native and all but what’s not to love?!

What are you hoping to gain from your internship experience at Scream Agency?
I’m hoping to gain a solid set of skills, connections, and insight at Scream Agency.

What’s your favorite place in Colorado?
My favorite place in Colorado is everywhere! I love being able to drive to the city and mountains in one day.

What is one item would I find in your refrigerator right now?
Appropriately, you would find all the necessary sandwich fixings and fruit. Maybe some leftovers…

Any hidden talents?
I love to swing dance and can speak German!

Gabriel Garcia, Creative Spring Intern

Where are you from and what brought you to Colorado?
I’m a Colorado native.

What are you hoping to gain from your internship experience at Scream Agency?
I’m hoping to gain a better insight on the graphic design field and some experience working with clients.

What’s your favorite place in Colorado?
Denver Museum of Natural History.

What is one item would I find in your refrigerator right now?
Beer. Lots of beer.

Any hidden talents?
I’m a trivia master.

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