Category: Advertising

We in Denver should be very thankful to have not just one local dance company, but several here in our community. Scream Agency has had the opportunity to work with both the Colorado Ballet and Wonderbound brands over the years and we attended the opening season acts this Fall.

Scream Agency: Colorado Ballet Case Study from Scream Agency on Vimeo.

Colorado Ballet’s Swan Lake was incredibly beautiful and I’m still in awe as to how ballerina Maria Mosina was able to flutter. Her White Swan Pas de deux brought me to tears of joy. And Wonderbound’s A Gothic Folktale showed magical creative collaboration at its finest.

The magic at Wonderbound continues.

The magic at Wonderbound continues.

Let’s just say if you haven’t purchased a ticket yet, you’re missing out. It’s not too late to support these amazing athlete artists. Next up?

Colorado Ballet’s Nutcracker opens this weekend at the Ellie Caulkins Opera House Nov. 26 – Dec. 24. This large ballet will include more than 300 costumes, 30 Company dancers, 20 Studio Company dancers and 65 Academy dancers. “Colorado Ballet’s captivating presentation of The Nutcracker remains the ‘gold standard’ because it is the largest production of the holiday favorite in Colorado,” says Gil Boggs, Colorado Ballet Artistic Director.

And remember, Colorado Gives Day is Tues. Dec. 6. Our local ballet companies always need the support.

Click here to make a donation to Colorado Ballet. Or give to Wonderbound through Colorado Gives.

Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the last week and a half. These successes are so amazing you might even call them Olympic.

 

Oh wait. You can’t.

 

The International Olympic Committee (IOC) is extra committed to keeping their intellectual property to themselves and official sponsors this year. Essentially the IOC and the 11 sponsor companies own the rights to wishing athletes luck on social media, mentioning the city the games are held in, the year the games are held in, the year or the city the next two games will be held in, and adding “lympic” to the end of other words to make them sound like they have something to do with the games.

Despite the IOC “loosening” their restrictions on rules for advertising during many events that are happening in a certain South American country, it’s still a big challenge for many brands to get their campaigns on the podium.

For example, if your brand sponsored an athlete but not the Big Event itself, you could fill out waivers (which had to include your campaign plans) to the U.S Olympic Committee by the end of January 2016. This would have allowed your brand to use generic sports advertising without getting sued!

That being said, you still weren’t allowed to use certain trademarked images or phrases like what year the event happens, the name of a certain Brazilian city, or even the periodic element Au. Oh, your brand also can’t even retweet content created by an official sponsor. The IOC was clearly very generous with these “looser” terms.

Although these restrictions have led to some wonderfully creative ads, and some even better newscasts, some are questioning how these trademark laws restrict businesses’ speech and saying the USOC has overstepped the authority these laws give them. Many brands (especially small businesses) are simply asking to be allowed to retweet content or congratulate their local athletes.

All of this begs an important question: can the games be owned? Of course sponsorships are a huge part of any athletic event; for the longest time I thought Real Madrid was actually called Fly Emirates. However, with an international event the size of the Games, is it ethical to ban brands from joining the conversation entirely? The playing field is inherently uneven. A sponsorship can cost over $200 million—cash that a small business just doesn’t have. Businesses of all sizes though have the same pride in our country and athletes. Shouldn’t they be allowed to celebrate too? The spirit of the games is about opening borders and joining together in sport—not instituting petty barriers over who owns words.

If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that the number of trainers looking to “catch ’em all” is about to overtake the number of daily active users on Twitter.

Trainers are going all in, too. You may have noticed that Snapchat’s newest universal geotag gives you the option to log the number of miles snappers have traveled in their quest to be the very best there ever was. True to its name, Pokémon Go has people going.

Thanks Wazee Super Club!

Thanks Wazee Super Club!

If you have had your blinders on, let me fill you in….

Players move through their real world to find one of two places: a Pokéstop to refresh on Pokéballs, potions, and other items or to gyms where they can battle Pokémon to gain control of the location for their team (go Valor!) Both of these locations are typically places of note around your respective city. Even some of our own clients have found themselves to be Pokéstops!

Already, businesses have realized something revolutionary: these gyms and Pokéstops are absurdly efficient at luring in customers. Literally.

In the game, items called lures can be purchased using in-game currency (each one costs about 99 cents) and are essentially upgrades to increase the number of Pokémon in the vicinity for a half an hour at a time. Lures are public and show up on the app’s map so everyone can see and take advantage of them. Look at it this way, for $5 anyone can instantly make hundreds of Pokémon Go users aware of their establishment. That’s minimal spending for two-and-a-half hours with hordes of trainers looking to park it somewhere and catch Pokémon. Restaurants and coffee shops especially are capitalizing on this opportunity. At the time of this writing someone has put a lure on the Pokéstop at the restaurant right across from our office.

Even just yesterday I found myself at a new happy hour place simply because they were right on a lure site. Realistically I never would have given the place a second glance had it not been for the pretty falling petals on my app’s map. Not only was it an amazing happy hour but I also caught a Pidgeot!

Screen Shot 2016-07-12 at 3.11.53 PM

Instagram @sandwichbowl_lawrenceks

If your business isn’t on or near a Pokéstop, there are still ways to capitalize on the craze. Some places are going so far as to offer a discount to trainers from their favorite team whether it’s Instinct, Mystic, or Valor.

 

Fortunately this craze, and the opportunities it presents, is just getting started. The game creates a unique hybrid of virtual and in-person chances to get creative and goofy and interact with people who could easily become lifetime customers.

 

What is your brand doing to take advantage of the Pokécraze?

With the Cannes Lions wrapping up, I’m reminded of my own first run-ins with the finest creative that agencies have to offer. Growing up, my account executive mother decided to spearhead a Christmas Eve tradition for our family. Namely, attending a showing of The British Arrow Awards at the Walker Art Center in Minneapolis. While to most it might seem like a waste of time to watch commercials for an hour and a half, the evening is actually a wonderful celebration of creativity in the art of advertising. Between that and our religious viewings of new episodes of Mad Men, you could say that I never stood a chance.

imgres

So here I am: A proud Scream Agency intern. Learning how to take the pulse of what’s going on in the world and turn them into moving, memorable stories. Helping businesses be seen and heard while getting to hang out with some pretty amazing people. Needless to say it’s a pretty perfect post-grad summer.

What most people don’t realize is the blood, sweat and tears that go into curating the perfect story to tell. The Lions demonstrate perfectly ads that have successfully captured the circumstances of the world and turned them into performances. For example, this year in particular was a big year for sports. With COPA recently wrapped up, the Euro cup entering the quarterfinals, and the Rio Olympic qualifiers in full swing, it’s no wonder that the most outstanding agencies tapped into this spirit for their clients. 25% of the Grand Prix and gold winners from the two-film contest were sports-related. Of these, half were not selling sports gear. Beer behemoth Guinness won by highlighting the coming out story of rugby player Gareth Thomas. Evoking powerful emotions on the importance of teammates the spot, Never Alone, is truly goosebump inducing. Sony (TKO) and Bodyform (Blood) made waves, as well, using robust sports cinematography and themes of endurance to stand out from the competition all while not touting athletic gear.

GarethThomasGuinness_large

Using world events as a springboard for your brand’s campaign is a great way to get your audience’s attention. Beautiful imagery and clever copywriting are, of course, a must. However, there needs to be an underlying strategy of storytelling. The use of universally recognized events such as COPA or the Olympics and their themes of endurance, camaraderie, and heart makes your brand immediately accessible to millions while simultaneously making it memorable.

Scream Agency is pleased to unveil the 2016/17 creative concept for Colorado Ballet. Where athlete meets art.

In collaboration with Colorado Ballet Artistic Director, Gil Boggs and celebrated photographer, Allen Birnbach, Scream Agency created a new campaign that highlights the collision of athleticism and artistry.

Our initial brainstorm consisted of a deep dive into the preconceived notions and ultimately blatant misconceptions of ballerinas and the ballet. We found that the majority of non-ballet patrons considered the experience to be unapproachable, artsy, and the ballerinas to be weak or fragile. We found these stigmas, though untrue, were creating a rift in these people’s desire to attend or even consider the ballet.

Fortunately, where there is tension, there is opportunity. And this tension point opened the floodgates of opportunity that inspired the 2016/2017 creative campaign, which sets out to destroy these pre-conceived notions.

We’ve removed the beautiful costumes, pulled away the intricate sets and showcased the dancers as they are, athletes.

General campaign launches August 2016.

 

DENVER (February 16, 2016) — Scream Agency, a full-service advertising, creative, branding and public relations shop located in LoDo, announced today the company will be handling the creative services for Colorado Ballet, beginning with the 2016/2017 season. Explore Communications is Scream Agency’s media partner for the Colorado Ballet account.

The Colorado Ballet is a non-profit organization celebrating more than 50 years of presenting world-class classical ballet and innovative dance in Denver. Scream Agency’s passion for the arts and work with local nonprofits including Wonderbound, BikeDenver, Project Angel Heart and the Mount Crested Butte Performing Arts Center, brought forth an inspired creative concept and pitch that ultimately landed the beloved ballet account, one of the most sought after accounts in the Mile High City.

Partnering with Colorado Ballet internal team and media industry veteran Explore Communications, Scream Agency will help execute the vision, creative strategy and marketing communications materials.

“We are very excited to begin partnerships with Scream Agency and Explore Communications,” said Colorado Ballet Artistic Director Gil Boggs. “They will work on new branding for the way we promote our productions utilizing innovative creative images and channels while staying true to the artistic vision of Colorado Ballet.”

“As a local agency in the Denver market for nearly 20 years, we are extremely excited about this new partnership with Colorado Ballet and the opportunity to build their creative campaign in our community,” said Lora Ledermann, owner and creative director at Scream Agency. “We are honored that we’ve been chosen and we look forward to enhancing their already stellar reputation.”

The new creative is expected to launch late spring 2016. Keep up with Scream Agency’s work by visiting, connecting and following.

###

About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web, direct and strategic marketing. For more information or to get in touch, please visit screamagency.com

 

Hey industry people, this is your chance to roll into the holiday season in Christmas Story style. All happening 5:30 p.m., Thursday, Dec. 17. This is just two weeks from tonight, so get it on your social calendar.

We here at Scream Agency have been:

  • prepping the shoot-your-eye-out targets
  • setting up a classic leg lamp photo station
  • sewing Ralphie costumes
  • hanging paper trees for the forests
  • making a recycled holiday tree out of hundreds of your wine bottles
  • turning up the holiday tunes

There will be kegs, cocktails, Chinese apps, entertainment and trendy creative people (that means you). Be here: Scream Agency, 1501 Wazee St. (on 15th Street between Wazee and Wynkoop), Denver, 80202, phone:303-893-8608.

We double dog dare ya to not show up. What are you waiting for? RSVP now: https://www.facebook.com/events/556407664509133/

KegsWithLegs_Facebook_715x264

Date: Want to hear about how to use LinkedIn for your business? Attend the Turnaround Management Association luncheon on 10/22/15. Scream Agency team members will be presenting. 

During the luncheon, you will learn how to enhance your LinkedIn business profile and expand your network of connections using LinkedIn. Attendees will learn:

  • How LinkedIn fits into the social landscape
  • How to Integrate LinkedIn within an overall strategy
  • How to get the most out of LinkedIn based on your goals

This session will be interactive and led by experts, however participants will range in experience with social media.

Event Details: Rocky Mountain TMA Chapter

Chapter Luncheon: Using LinkedIn to Build your Business

Scream Agency Facilitators: Lora Ledermann and Amy Mikkola, Scream Agency

Date: Thursday, October 22, 2015 – Thursday, October 22, 2015

Time: 11:00 AM – 1:30 PM MST

Maggianos Restaurant, 500 16th Street Denver, CO United States

Register Now!

The profile picture of your social channels is the most valuable advertising space for your brand. Are you using it correctly?

Here are a few DOs and DON’Ts to make sure that you’re taking full advantage of this coveted space:

1. DO – Use your logo as your profile picture. The profile picture sits next to every post, tweet, comment, like…everything that you do on your social channels. Make sure you maximize the exposure of your brand.

Screen Shot 2015-06-24 at 8.55.21 AM

2. DO – Make sure the logo you use is legible in the static state. Typical profile picture size is 160px x 160px. Even better, make sure it’s legible at the thumbnail size of 42px x 42px.  If you have a logo that is really long, stack it. If it can’t be stacked, focus on the key elements of the logo. This will provide a clean look throughout.

A photo posted by Scream Agency (@screamagency) on

3. DO – Use color. Use the color version of your logo. Have fun with the background color and be aware of the white border. It will always be there.

Screen Shot 2015-06-24 at 8.57.34 AM

4. DON’T be scared to change your logo if it’s not working. A brand refresh is healthy and can work wonders for a brand. Look at the LA Clippers re-brand.

#LoveWins

A photo posted by LA Clippers (@laclippers) on

5. DON’T put everything and the kitchen sink on your profile picture. URLs, addresses, phone numbers, etc. These items should live on your page and potentially in the comment of your profile picture. People on these social networks still want to feel like they are interaction with your brand organically.

6. DO – Let your logo breathe in the box. Make sure there is a border around your logo that makes sense in the space. Images that are too close to the edges seem to be swished in the frame.

7. DO – Change your cover, banner and background images frequently. This will make the use feel as though they are getting an updated experience from your brand every month that they visit your site.

8. DO – Have fun with it. Why not?

If you have questions give us a call. We can help. 303-893-8608

This Sunday, March 8 is International Women’s Day (IWD), an important day to celebrate women’s social, economic and political achievements. It calls for greater awareness and change for women’s equality, for more women in senior leadership roles and for growth of women-owned businesses. This year’s theme: #MakeItHappen.

International Women's Day is March 8As the owner and creative director of Scream Agency, a woman-owned agency for 18+ years, I know running a business is no easy task, especially as a woman in the creative field. In honor of IWD, I’d like to celebrate the creative woman and make a quick pledge for change.

The whole idea of change for women’s equality in the creative world came to light when I recently attended a conference called the 3 percent Conference. Thank you Kat Gordon! The 3% Conference is an organization of agencies, brands and individuals committed to increasing female creative leadership. Why the 3%? Because until just a few years ago, ONLY 3% of creative directors were women. How could that be the case? Women control the majority of the consumer spending and social sharing. Women are creative. So why wouldn’t we have more than 3% of women in creative director titles coming up with the creative ideas? We should and we will #MakeItHappen, #IWD2015.

Take the pledge to support a creative woman in 2015. Here’s just one way to provide support: http://www.3percentconf.com.


© Copyright 2015 Scream Agency | 303-893-8608 | info@screamagency.com