Advertising

Navigating the Shadows: The Dangers of AI in Marketing & Advertising

Navigating the Shadows: The Dangers of AI in Marketing & Advertising Author: Melanie Davidson As a marketer and storyteller, my curiosity about AI trends, its utility, and potential pitfalls has been constant and impossible to ignore. I am particularly interested in how our agency can effectively leverage AI while acknowledging its limitations. While I firmly …

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Purposeful Marketing and Advertising Trends of 2024

Purposeful Marketing and Advertising Trends of 2024 As a B Corp creative marketing agency committed to driving positive change, we know business can be a force for good. We see it everyday and work hard to instill it in all of our work. As marketers and storytellers, we understand how the landscape is always changing. …

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Scream Agency 20 in 20 Giveaway

Scream Agency Announces 20 in 20 Giveaway

**THIS GIVEAWAY HAS NOW ENDED. THANK YOU ALL FOR SUBMITTING.** In the spirit of giving this holiday season (and because we are a B Corp), we at Scream Agency are launching the 20 in 20 Campaign where we are donating $20,000 of Scream Agency in-kind marketing/creative services in 2020 to an organization that is doing …

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Olympic rings

The Games that Must Not Be Named

Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the …

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Pokemon game on phone

Time to Pokéstop and Pikachoose

If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that …

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Video camera

Celebrating Creative: Cannes Lions 2016

With the Cannes Lions wrapping up, I’m reminded of my own first run-ins with the finest creative that agencies have to offer. Growing up, my account executive mother decided to spearhead a Christmas Eve tradition for our family. Namely, attending a showing of The British Arrow Awards at the Walker Art Center in Minneapolis. While …

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Ballet dancer

Colorado Ballet Season Creative Concept

Scream Agency is pleased to unveil the 2016/17 creative concept for Colorado Ballet. Where athlete meets art. In collaboration with Colorado Ballet Artistic Director, Gil Boggs and celebrated photographer, Allen Birnbach, Scream Agency created a new campaign that highlights the collision of athleticism and artistry. Our initial brainstorm consisted of a deep dive into the …

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