Category: #creative

Our University of Colorado Leeds School of Business Corporate Social Responsibility class took a road trip last week. Where? To two of the biggest brewers in our state, Odell Brewing and New Belgium Brewing Company. Why you ask? To taste beer of course. And hear about their corporate social responsibility initiatives. What did we learn?
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  1. Marshmallows make a really easy, cost-effective sustainable holiday decoration.

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2. The bathroom is always an excellent place to tell your CSR story.
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3. That having a good culture, rooted in CSR values makes everyone smile.

Besides learning about the sustainability practices at the brewery (cans versus bottles, etc.), we also learned about HR and governance and what roles CSR plays in those departments. Best part? Seeing the cultures and brands that believe in businesses as a force for good. And oh yeah, getting a chance to taste a few of the newest brews out this winter. If sour is your thing, try the Odell Friek. I still have a soft spot for the top-seller 90 Shilling Ale.

Curious about CSR and what it involves for your business? Give me a shout (303-893-8608 ext. 202). We’d love to put our CSR education and experience to work.

Interested in going back to school for CSR? Now’s the time to enroll in the winter semester. Don’t wait too long, the application is due ASAP.

We in Denver should be very thankful to have not just one local dance company, but several here in our community. Scream Agency has had the opportunity to work with both the Colorado Ballet and Wonderbound brands over the years and we attended the opening season acts this Fall.

Scream Agency: Colorado Ballet Case Study from Scream Agency on Vimeo.

Colorado Ballet’s Swan Lake was incredibly beautiful and I’m still in awe as to how ballerina Maria Mosina was able to flutter. Her White Swan Pas de deux brought me to tears of joy. And Wonderbound’s A Gothic Folktale showed magical creative collaboration at its finest.

The magic at Wonderbound continues.

The magic at Wonderbound continues.

Let’s just say if you haven’t purchased a ticket yet, you’re missing out. It’s not too late to support these amazing athlete artists. Next up?

Colorado Ballet’s Nutcracker opens this weekend at the Ellie Caulkins Opera House Nov. 26 – Dec. 24. This large ballet will include more than 300 costumes, 30 Company dancers, 20 Studio Company dancers and 65 Academy dancers. “Colorado Ballet’s captivating presentation of The Nutcracker remains the ‘gold standard’ because it is the largest production of the holiday favorite in Colorado,” says Gil Boggs, Colorado Ballet Artistic Director.

And remember, Colorado Gives Day is Tues. Dec. 6. Our local ballet companies always need the support.

Click here to make a donation to Colorado Ballet. Or give to Wonderbound through Colorado Gives.

With the Cannes Lions wrapping up, I’m reminded of my own first run-ins with the finest creative that agencies have to offer. Growing up, my account executive mother decided to spearhead a Christmas Eve tradition for our family. Namely, attending a showing of The British Arrow Awards at the Walker Art Center in Minneapolis. While to most it might seem like a waste of time to watch commercials for an hour and a half, the evening is actually a wonderful celebration of creativity in the art of advertising. Between that and our religious viewings of new episodes of Mad Men, you could say that I never stood a chance.

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So here I am: A proud Scream Agency intern. Learning how to take the pulse of what’s going on in the world and turn them into moving, memorable stories. Helping businesses be seen and heard while getting to hang out with some pretty amazing people. Needless to say it’s a pretty perfect post-grad summer.

What most people don’t realize is the blood, sweat and tears that go into curating the perfect story to tell. The Lions demonstrate perfectly ads that have successfully captured the circumstances of the world and turned them into performances. For example, this year in particular was a big year for sports. With COPA recently wrapped up, the Euro cup entering the quarterfinals, and the Rio Olympic qualifiers in full swing, it’s no wonder that the most outstanding agencies tapped into this spirit for their clients. 25% of the Grand Prix and gold winners from the two-film contest were sports-related. Of these, half were not selling sports gear. Beer behemoth Guinness won by highlighting the coming out story of rugby player Gareth Thomas. Evoking powerful emotions on the importance of teammates the spot, Never Alone, is truly goosebump inducing. Sony (TKO) and Bodyform (Blood) made waves, as well, using robust sports cinematography and themes of endurance to stand out from the competition all while not touting athletic gear.

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Using world events as a springboard for your brand’s campaign is a great way to get your audience’s attention. Beautiful imagery and clever copywriting are, of course, a must. However, there needs to be an underlying strategy of storytelling. The use of universally recognized events such as COPA or the Olympics and their themes of endurance, camaraderie, and heart makes your brand immediately accessible to millions while simultaneously making it memorable.

Scream Agency is pleased to unveil the 2016/17 creative concept for Colorado Ballet. Where athlete meets art.

In collaboration with Colorado Ballet Artistic Director, Gil Boggs and celebrated photographer, Allen Birnbach, Scream Agency created a new campaign that highlights the collision of athleticism and artistry.

Our initial brainstorm consisted of a deep dive into the preconceived notions and ultimately blatant misconceptions of ballerinas and the ballet. We found that the majority of non-ballet patrons considered the experience to be unapproachable, artsy, and the ballerinas to be weak or fragile. We found these stigmas, though untrue, were creating a rift in these people’s desire to attend or even consider the ballet.

Fortunately, where there is tension, there is opportunity. And this tension point opened the floodgates of opportunity that inspired the 2016/2017 creative campaign, which sets out to destroy these pre-conceived notions.

We’ve removed the beautiful costumes, pulled away the intricate sets and showcased the dancers as they are, athletes.

General campaign launches August 2016.

 

This week, we at Scream Agency took the opportunity to exercise. Hold the high fives for a second. We know you’re not impressed. Everybody exercises in Colorado right?

By exercise, we’re talking mental exercise. We took our brain to the gym. Deep brain stretches. Diving into branding, creativity and thinking. Back of the brain muscles that have to develop big ideas. Now that hurts. Okay, bring it. High fives all the way around.

Thanks Art Gym for creating space for creatives!

Thanks Art Gym for creating space for creatives!

Sure, we do this for clients everyday so this shouldn’t be a challenge. But, this time it was different. We’re talking Scream Agency branding. You know, the cobbler’s children have no shoes, yadda yadda yadda. We all know that working on our own brand is much harder mental work.

To open our brain, we went to Art Gym. Over 17,000 beautiful square feet of creative workspace located in Denver. The Art Gym is a place for artist to show their art, create their work and collaborate with other members. From printmaking and sculpture, to drawing, painting and culinary arts, Art Gym has all the tools you need to get that right brain exercising to its full capacity.

What came out of our offsite exercise? Well now, you’ll just have to keep checking back to find out. Thanks again to the folks at Art Gym. We appreciate all you do for our arts and creative community!

Hey industry people, this is your chance to roll into the holiday season in Christmas Story style. All happening 5:30 p.m., Thursday, Dec. 17. This is just two weeks from tonight, so get it on your social calendar.

We here at Scream Agency have been:

  • prepping the shoot-your-eye-out targets
  • setting up a classic leg lamp photo station
  • sewing Ralphie costumes
  • hanging paper trees for the forests
  • making a recycled holiday tree out of hundreds of your wine bottles
  • turning up the holiday tunes

There will be kegs, cocktails, Chinese apps, entertainment and trendy creative people (that means you). Be here: Scream Agency, 1501 Wazee St. (on 15th Street between Wazee and Wynkoop), Denver, 80202, phone:303-893-8608.

We double dog dare ya to not show up. What are you waiting for? RSVP now: https://www.facebook.com/events/556407664509133/

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Date: Want to hear about how to use LinkedIn for your business? Attend the Turnaround Management Association luncheon on 10/22/15. Scream Agency team members will be presenting. 

During the luncheon, you will learn how to enhance your LinkedIn business profile and expand your network of connections using LinkedIn. Attendees will learn:

  • How LinkedIn fits into the social landscape
  • How to Integrate LinkedIn within an overall strategy
  • How to get the most out of LinkedIn based on your goals

This session will be interactive and led by experts, however participants will range in experience with social media.

Event Details: Rocky Mountain TMA Chapter

Chapter Luncheon: Using LinkedIn to Build your Business

Scream Agency Facilitators: Lora Ledermann and Amy Mikkola, Scream Agency

Date: Thursday, October 22, 2015 – Thursday, October 22, 2015

Time: 11:00 AM – 1:30 PM MST

Maggianos Restaurant, 500 16th Street Denver, CO United States

Register Now!

All around the world, teams are gathering this week to prepare for one of the largest creative problem-solving competitions on the globe — Destination Imagination (DI) Global Finals in Knoxville, Tenn. This four-day DI event is the world’s largest celebration of creativity. More than 8,000 of the world’s most innovative minds compete in teams to showcase their challenge solutions, celebrate creativity and have fun. From engineering and robotics, to storytelling and artistic performances, students will present solutions that they’ve created on their own (without the interference or ideas from adults).

Instant Challenge at work.

Instant Challenge at work.

Being a DI team manager for the past five years, I’ve re-learned some of the basic skills of how to put the creative mind to work. How do we let our brains run free? What makes a story sticky? How can we create a solution that is original for a brand? All valuable exercises to push our brains to explore. Whether we’re charged with writing a marketing plan or solving a digital branding challenge, we can apply the basics of DI.

At Scream Agency, we recently gave the DI thinking a whirl. The challenge: to create a kite out of the materials provided and tell a story of what the kite could see from its point of view. Both needed to be created and integrated in 5 minutes or less. We saw aliens from a foreign planet, a hand-drawn tree landscape scene, an original team-created kite made out of straws, string and paperclips and lots of laughter. And, more importantly, we saw teamwork.

 

And we're flying!

And we’re flying!

Curious to learn more? We’d be happy to share some of our creative brainstorming techniques or DI experiences. Just give us a shout.

Congrats to all of the Colorado DI teams who will be competing at Global Finals this week. Wish us luck!

Creativity to Infinity team off to 2015 DI Global Finals.

Creativity to Infinity team off to 2015 DI Global Finals.

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