Category: Digital

If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that the number of trainers looking to “catch ’em all” is about to overtake the number of daily active users on Twitter.

Trainers are going all in, too. You may have noticed that Snapchat’s newest universal geotag gives you the option to log the number of miles snappers have traveled in their quest to be the very best there ever was. True to its name, Pokémon Go has people going.

Thanks Wazee Super Club!

Thanks Wazee Super Club!

If you have had your blinders on, let me fill you in….

Players move through their real world to find one of two places: a Pokéstop to refresh on Pokéballs, potions, and other items or to gyms where they can battle Pokémon to gain control of the location for their team (go Valor!) Both of these locations are typically places of note around your respective city. Even some of our own clients have found themselves to be Pokéstops!

Already, businesses have realized something revolutionary: these gyms and Pokéstops are absurdly efficient at luring in customers. Literally.

In the game, items called lures can be purchased using in-game currency (each one costs about 99 cents) and are essentially upgrades to increase the number of Pokémon in the vicinity for a half an hour at a time. Lures are public and show up on the app’s map so everyone can see and take advantage of them. Look at it this way, for $5 anyone can instantly make hundreds of Pokémon Go users aware of their establishment. That’s minimal spending for two-and-a-half hours with hordes of trainers looking to park it somewhere and catch Pokémon. Restaurants and coffee shops especially are capitalizing on this opportunity. At the time of this writing someone has put a lure on the Pokéstop at the restaurant right across from our office.

Even just yesterday I found myself at a new happy hour place simply because they were right on a lure site. Realistically I never would have given the place a second glance had it not been for the pretty falling petals on my app’s map. Not only was it an amazing happy hour but I also caught a Pidgeot!

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Instagram @sandwichbowl_lawrenceks

If your business isn’t on or near a Pokéstop, there are still ways to capitalize on the craze. Some places are going so far as to offer a discount to trainers from their favorite team whether it’s Instinct, Mystic, or Valor.

 

Fortunately this craze, and the opportunities it presents, is just getting started. The game creates a unique hybrid of virtual and in-person chances to get creative and goofy and interact with people who could easily become lifetime customers.

 

What is your brand doing to take advantage of the Pokécraze?

The profile picture of your social channels is the most valuable advertising space for your brand. Are you using it correctly?

Here are a few DOs and DON’Ts to make sure that you’re taking full advantage of this coveted space:

1. DO – Use your logo as your profile picture. The profile picture sits next to every post, tweet, comment, like…everything that you do on your social channels. Make sure you maximize the exposure of your brand.

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2. DO – Make sure the logo you use is legible in the static state. Typical profile picture size is 160px x 160px. Even better, make sure it’s legible at the thumbnail size of 42px x 42px.  If you have a logo that is really long, stack it. If it can’t be stacked, focus on the key elements of the logo. This will provide a clean look throughout.

A photo posted by Scream Agency (@screamagency) on

3. DO – Use color. Use the color version of your logo. Have fun with the background color and be aware of the white border. It will always be there.

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4. DON’T be scared to change your logo if it’s not working. A brand refresh is healthy and can work wonders for a brand. Look at the LA Clippers re-brand.

#LoveWins

A photo posted by LA Clippers (@laclippers) on

5. DON’T put everything and the kitchen sink on your profile picture. URLs, addresses, phone numbers, etc. These items should live on your page and potentially in the comment of your profile picture. People on these social networks still want to feel like they are interaction with your brand organically.

6. DO – Let your logo breathe in the box. Make sure there is a border around your logo that makes sense in the space. Images that are too close to the edges seem to be swished in the frame.

7. DO – Change your cover, banner and background images frequently. This will make the use feel as though they are getting an updated experience from your brand every month that they visit your site.

8. DO – Have fun with it. Why not?

If you have questions give us a call. We can help. 303-893-8608

An article came out recently that hinted at Facebook’s plan to revolutionize the online ad. The technique? Cinemagraphs. There’s no set date for the takeover of this “so hot right now” technique but as we prepare our news feeds for these mesmerizing images, I’ll dig a little deeper into the technique and the impact that cinemagraphs will have on your online advertising plans.

What is a cinemagraph?

The cinemagraph is the modern day version of the zoetrope, a device that displays a series of images in a set timeline to create the illusion of movement. Or even better, it’s a sophisticated animated gif thats a thoughtfully planned out collaboration between photography and video.

Why will the cinemagraph be successful?

I see serious advertisers trending away from the traditional animated gif. The days of flashing red “Click Here” buttons and frame-by-frame animated banners, are all but gone. The traditional gifs will live on but only in birthday evites, Scout II forums and g-chat conversations. Even the “Queen B” doesn’t have enough power to save this dated technique from advertising obscurity.

With cinemagraphs, subtly is the key. The successful cinemagraph contains only slight movement of one aspect of the image. This draws the viewers attention to the image and makes them do a double take as they scroll the page. “Did that image just move?” Yes. Yes it did.


(Image source: Farm 6)

With the increasing popularity of image based apps including Instagram, Facebook and Snapchat, the cinemagraph has the potential to reign supreme, and here’s why.

• The cinemagraph requires no interaction from the user to begin its animation.
• The subtle nature of the cinemagraph creates interest and intrigue in platforms that are traditionally static.
• The image forward cinemagraph looks right at home in the image heavy platforms.
• Finally, they’re freaking amazing!

Are cinemagraphs right for my brand?

In a word, yes. There are unlimited possibilities with this technique. It’s by no means a new concept but having Facebook kinda-sorta-maybe-almost confirming that this is going to be the new standard is exciting. As an art director with a background in video, I’m chomping at the bit to incorporate this technique into a campaign.

Let us know if you’re interested in a cinemagraph campaign and we’ll put our heads together to come up with something perfect for your brand.

Sunday morning across America men and women of all ages will participate in one of the great American traditions, the Super Bowl. They’ll roll out of bed, tuck in the brightly colored flannel sheets featuring their favorite NFL team, substitute the a.m. teeth brushing with the first chicken wing of the day, stack every bit of furniture into one room surrounding the 80 inch television that they’ve “borrowed” from work, dig through the hamper to rescue their lucky jersey from certain cleanliness, stake their claim on the tattered lazy boy recliner correctly positioned 8 feet from the viewing surface and 12 feet from each surround sound speaker, smile through their teeth as their one Patriots-fan “friend” arrives wearing eye black and a Gronk jersey, and finally settle in for a 4 hour experience with only eleven minutes of actual football action. It’s glorious!

Here at Scream Agency we’ll be among those watching the game for the non-football action. No, we’re not interested in the over-hyped cotton candy and lollipop halftime show. We’re in it for the commercials. We were bummed when we heard that NBC had sold all of their $4.5 Million 30 second commercial spots. We just missed the deadline and we didn’t have $4.5 Million to drop on an ad. What to do?

We’re constantly doing exercises to spark innovative ways to expand and showcase our clients brands. Why don’t we do this one for the house? On the cheap.

The Ask:
Create a 30 second commercial for Scream Agency for only $4.50.

The Timeline:
Before the big game.

The Result:
Here is James’ creation. $4.50 was spent on coffee and one business card.

More to come. Enjoy the game!

At Scream, we all like to think of ourselves as athletes. We’ve spent thousands of hours on the track, the pitch, the field, the diamond, the court and more recently on the sidelines as coaches and the bleachers as spectators. But, nothing compares to the excitement of a young athlete. The energy. The inspiration. The talent. The young hero. The role model for us all. Hats off to Mo’ne Davis. Your story shouldn’t go untold.

Here is the commercial.

Here is the full documentary.

Thanks to Chevy, Spike, DDB and Mo’ne’s family and coaches for making it happen.

Had to think about it didn’t you? Here’s a short video from our Public Relations Director Katie Knoch with some new ideas on how to keep your web presence relevant.

How does your website stack up from Scream Agency on Vimeo.

At Scream Agency we’ve had multiple clients approach our creative team to come up with concepts for television and radio spots, including slogans and catchy jingles. We’ve been humming tunes and rattling off random collections of words for weeks now and we’ve come up with a few great concepts. However, as we approach the testing phase of the process a scary thought crossed my mind, “Are we unleashing the next ‘I can’t get this thing out of my head’ jingle?” Whoa.

At Scream Agency we’re a collection of media junkies. Personally I’ve grown accustomed to staying on the couch for the commercials and cooking when the show comes back on. I don’t even mind when my Pandora station gets interrupted by a 30 second spot, plus I’m too thrifty (read: cheap) to pay for uninterrupted music. Because of this, I consider myself to be a commercial connoisseur. I hate to inundate this blog with constant updates on Peyton Manning’s endorsement projects, but his latest speaks to my point and happens to be my favorite commercial from the weekend.

See! I know you’ve caught yourself doing the same thing. I’m sure that you’ll catch yourself doing it later today.

So, I apologize in advance. The next jingle that you have sub-consciously planted in your brain is probably from us. “Chicken parm you taste so good!” Happy humming!

Here at Scream Agency we are diehard Broncos fans. We are so pumped for the regular season and can’t wait for the Broncos to get back to the big game. This offseason has brought us a much stronger defense with the return of a “drug free” Von Miller and the addition of former Dallas Cowboy, Demarcus Ware. And of course there’s Peyton Manning. Peyton had a busy offseason participating in the annual Manning Quarterback Camp, hosting team organized trainings at Duke and of course getting in front of the camera to promote some beverage company. Got to love his dry sense of humor. Gets me every time. Enjoy!

Recently we’ve had a lot of requests from companies looking for a brand refresh. A new logo design here, a complete overhaul there. One of the first questions we ask the CEOs and CMOs that come into Scream Agency is, “What do you like about your current branding, logo, print collateral, etc.” 80% of the time their response is, “Nothing. I just hate it. It’s not working.” Music to my ears.

At the conclusion of our meetings we walk away with a general direction for initial discovery. Most of the time these are feelings, “We want something that is fresh, clean, light, romantic.” or,  “We want loud, bold, kick you in the teeth, offensive.” Perfect.

After a brief check-in with the creative team, the first place I go to is my font collection.

Considering I’m an Art Director my relationship with fonts is probably more unhealthy than most. I’ve been collecting fonts for over a decade. The obsession began while creating t-shirt designs for my roommate’s band in LA. We’d come back late night and scour the internet for fonts to use for their next ground-breaking t-shirt project. We never actually made any of the t-shirts and the band has now broken up, but the fonts remain.

I won’t go into a extensive dissertation on the emotional weight of serif vs sans-serif. But I will tell you is people are judging your business by the look of your font. Are they professional? Are they printer friendly? Have their materials been updated in 20 years? People might not judge a book by it’s cover, but they will certainly judge your brand by it. Armed with the emotional statement from the client the next step is to review the chart below. My printed copy of this thing is littered with additional fonts from years of font searches and false starts, but this is a good place to begin.

font_chart

Once I’ve selected a font direction the toughest part of the process begins. I pull a collection of fonts that fit the criteria into InDesign and try things. I change weights, kerning, all caps, no caps, colors, etc. It can be exciting, but most of the time it’s just frustrating. Sometimes I find a font that is perfect, but the “J” character just sucks. That’s a no go.

Once I’ve narrowed the font down to my “Favorite Four” I plug them into some sample collateral and build preliminary standards for each of the fonts. I take the time to spell out those standards in the document. This allows the client to react to each of the fonts and speak intelligently about how they want to alter them. Instead of getting notes like,  “I want it bigger.” or, “It needs to be fatter.” I get responses like, “Let’s increase the headline size to 48 points instead of 36 points.” or, “Let’s change the weight of the all the body text to bold.”  The additional time spent will create transparency in the design process, help educate the client and will save time and money in the creation of the new brand experience.

If you’re in the market for a refresh, do your research. Find out what you competitors are using. Try different fonts. Ask random strangers what they think about your logo. You will most likely get a brutally honest response.

What does your font say about your brand? Give us a call and we can talk about it. 303-893-8608

In the mean time here are some resources to help you get started.

Google Fonts: https://www.google.com/fonts

Dafont.com: http://www.dafont.com

1001 fonts: http://www.1001freefonts.com

 

As resident video editor, advertising junkie and ultimate sports fan at Scream Agency, I have to recommend that you watch this video. It is the ultimate example of a simple idea executed to perfection. I’m sure you’ve seen it. But watch it again. #RE2PECT

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