Category: News

DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency celebrating 20 years in Downtown Denver, announced today that the Agency has now earned a Certified B Corporation® status.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification dovetails well into the timing of the Agency’s 20th anniversary this year inspiring a new tagline: Be seen. Be heard. Be good.

Scream Agency joins a global movement of more than 2,000 Certified B Corps across 120 industries in 50 countries with one goal – to redefine success in business by being a force for good. Following that lead, Scream Agency’s 20th year also benchmarks the “Scream Serves” program where employees are paid 20 hours per year to serve in the Colorado community.

In addition to the B Corp Certification, Scream Agency recently received an executive certification in CSR from the Leeds School of Business at the University of Colorado.

“Being good has always been part of our brand DNA,” explained Founder Lora Ledermann. “Scream Agency has been proud partners of the Denver community since 1997 and it was important to us to reach for this new B:Corp recognition and put our purpose and mission to ‘be good’ to work.”

In addition to the recent B Corp Certification, Scream Agency is a proud member of local organization B:Civic.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.


About Scream Agency

Scream Agency, LLC, a Certified B Corporation®, was founded in 1997 as a full-service creative, advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream Agency’s capabilities include creative services, advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit


About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.


About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

  1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
  2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
  3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
  4. Inspiring millions to join the movement through compelling storytelling by B the Change Media.

For more information, visit,, and


DENVER (January 31, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, is celebrating 20 years in business.

As Lora Ledermann, founder and creative director at Scream Agency, reflected on the work of the past two decades, she made a decision to incorporate something that she has always been passionate about into the agency’s core values – being good. With that, the agency announces a new tagline.

Scream Agency. Be seen. Be heard. Be good.

Recently certified in the CSR profession through a program at the University of Colorado, Scream Agency will focus on creating real change while encouraging and empowering businesses to take the steps toward being better for the world. Walking the walk, Scream Agency is launching their official “Scream Serves” program where employees are paid 20 hours per year to serve in the community.

“We’re still the same creative, ad, PR and digital agency you’ve grown to trust and love. But now, you’ll see even more love and purpose in what we do,” explained Lora Ledermann. “We believe that business can and should be a force for good by finding CSR in the heart of what they do. The more brands we have authentically sharing their story about the change they are making, the more the ‘be good’ influence will spread.”

Scream Agency is a proud member of local organization B:Civic and is in the process of getting certified by B Corporations.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.


About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit

Corporate social responsibility (CSR) has been a buzzword for years but it’s growing into a new acronym that can’t go ignored. Corporate marketing teams and branding experts are jumping in with both feet. Rightly so since the concept of “using business as a force for good” is a sure way to lure the hearts of the Millennials. And, the idea that companies can use their impressive power and influence to make the world a better place is a refreshing approach to business practices.

bcorpimgresWhat is Corporate Social Responsibility?

Corporate social responsibility, or CSR, is a company’s initiatives to take responsibility for the company’s effects in a way that positively impacts society and the environment.


However, similar to marketing and branding plans, not all CSR programs are created equal. Brands who want to be successful, need to curate their CSR practices strategically and carefully. Good CSR requires that charitable actions are rooted in a company’s existing mission and values. Sure, it’s easier to throw some money at a non-profit and call it a day but trust us, your customers will see right through that. Those Millennials with their $2.45 trillion in spending power are especially conscious about the authenticity of CSR efforts. According to the recent Millennial CSR Study by Cone Communcations, Millennials are universally more engaged in CSR efforts. The study reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).

Of course, a big part of aligning actions and values is to recognize the importance of giving back. Businesses are slowly becoming more aware of the spaces they occupy. Whether it’s the neighborhood the office is in, or the communities their products’ impact, corporations are recognizing their footprints and acting to not only reduce their negative effects but also give back and make lasting impacts.

So, where do you start? I decided to go back to school to get a Certificate from CU on Corporate Social Responsibility (CCSR). Sure, Scream Agency has been giving back to our community for nearly 20 years (our 5K Scream Scram is just one example). And we’ve been helping clients, marketing execs and brands with CSR initiatives for just as long. But, this CSR topic is not going away and learning the standard business practices and collaborating with other professionals in this field brings a whole new perspective to the approach.

If the idea of college homework sounds daunting, there are other resources. For our fellow Denverites, there are several local options to get rolling with CSR. B:CIVIC, B Corps and B Labs are all in our community and great places to start.

This year, Scream Agency has joined B:CIVIC and has also made a commitment to apply to become a certified B Corp company. If CSR interests you, join us at the B:CIVIC Summit a week from today, Sept. 29.

If you’re still not hooked (or on the fence) as to whether you need to dig deeper into this CSR or B Good topic for your company or brand, give me a shout. I might even make you be a research candidate for my homework. Okay, maybe not. But, we’d love to fill your brain and heart with why we think “being good” and “being the change” matters for business.

Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the last week and a half. These successes are so amazing you might even call them Olympic.


Oh wait. You can’t.


The International Olympic Committee (IOC) is extra committed to keeping their intellectual property to themselves and official sponsors this year. Essentially the IOC and the 11 sponsor companies own the rights to wishing athletes luck on social media, mentioning the city the games are held in, the year the games are held in, the year or the city the next two games will be held in, and adding “lympic” to the end of other words to make them sound like they have something to do with the games.

Despite the IOC “loosening” their restrictions on rules for advertising during many events that are happening in a certain South American country, it’s still a big challenge for many brands to get their campaigns on the podium.

For example, if your brand sponsored an athlete but not the Big Event itself, you could fill out waivers (which had to include your campaign plans) to the U.S Olympic Committee by the end of January 2016. This would have allowed your brand to use generic sports advertising without getting sued!

That being said, you still weren’t allowed to use certain trademarked images or phrases like what year the event happens, the name of a certain Brazilian city, or even the periodic element Au. Oh, your brand also can’t even retweet content created by an official sponsor. The IOC was clearly very generous with these “looser” terms.

Although these restrictions have led to some wonderfully creative ads, and some even better newscasts, some are questioning how these trademark laws restrict businesses’ speech and saying the USOC has overstepped the authority these laws give them. Many brands (especially small businesses) are simply asking to be allowed to retweet content or congratulate their local athletes.

All of this begs an important question: can the games be owned? Of course sponsorships are a huge part of any athletic event; for the longest time I thought Real Madrid was actually called Fly Emirates. However, with an international event the size of the Games, is it ethical to ban brands from joining the conversation entirely? The playing field is inherently uneven. A sponsorship can cost over $200 million—cash that a small business just doesn’t have. Businesses of all sizes though have the same pride in our country and athletes. Shouldn’t they be allowed to celebrate too? The spirit of the games is about opening borders and joining together in sport—not instituting petty barriers over who owns words.


Scream Agency, an award-wining, Denver-based advertising, branding, digital and PR agency, is looking for an art director/graphic/production designer.

Our “Must” list:

  • Art Direction/Design — Concept design development and production of ads, brochures, direct mail campaigns, web sites and other online promotional materials; management of campaigns/projects including photography/illustration or video production; and assistance in design/development of illustrations/charts/diagrams.
  • Project/Production Management — Assist Account Executive in the production management of jobs from concept through final print production, including press checks and pre-press production.
  • Creative Systems Management — Assist in managing the creative production system including hard copy and digital file archival; client file storage; and systems management.
  • Web/Digital — Experience in website design + code efficiency.
  • Experience: 3-7 years of experience, knowledge of all design programs (Adobe InDesign, PhotoShop, Illustrator a must) and interactive (web design/online, WordPress a plus).

 Salary: Competitive

 Clients/accounts: Financial/wealth management, non-profit, arts, outdoor/retail, education, fitness, banking, restaurants, high-tech/B2B.

Start date: Now or within the next 30-60 days (possibly freelance to start).

Advantages to the job: Open, creative, collaborative work environment that encourages feedback and ideas. Dog snuggles. Located in LoDo, walking distance from everything you need.

If you’re interested AND meet the expectations, please send your resume to

Scream Agency is pleased to unveil the 2016/17 creative concept for Colorado Ballet. Where athlete meets art.

In collaboration with Colorado Ballet Artistic Director, Gil Boggs and celebrated photographer, Allen Birnbach, Scream Agency created a new campaign that highlights the collision of athleticism and artistry.

Our initial brainstorm consisted of a deep dive into the preconceived notions and ultimately blatant misconceptions of ballerinas and the ballet. We found that the majority of non-ballet patrons considered the experience to be unapproachable, artsy, and the ballerinas to be weak or fragile. We found these stigmas, though untrue, were creating a rift in these people’s desire to attend or even consider the ballet.

Fortunately, where there is tension, there is opportunity. And this tension point opened the floodgates of opportunity that inspired the 2016/2017 creative campaign, which sets out to destroy these pre-conceived notions.

We’ve removed the beautiful costumes, pulled away the intricate sets and showcased the dancers as they are, athletes.

General campaign launches August 2016.


Yesterday, we attended the CREJ Hotel & Resort Summit & Expo with 300+ other people in the industry. What did we learn?

CREJ's Hotel & Resort SummitThe good and the bad: the hotel and real estate industry is still growing at record-setting pace but it’s starting to level off.

With 55 hotels in the Denver pipeline (1,686 rooms in the final planning stage) and another 1,519 in construction, the hotel landscape in Denver is changing…quickly. According to STR, research shows that the number of hotel rooms in Denver will grow by 65 percent over last year making it one of the top three U.S. Markets under construction in overall room supply (behind Las Vegas and Dallas). The room demand for the Denver market is predicted to decline by -2.5 percent. That means Revenue Per Available Room (RevPAR) is predicted to also decline by -2.7 percent. The highest RevPAR will be in the Center Business District of Denver.

STR Report Shows Denver Hotels in Top 3.

With our Scream Agency offices in LoDo Denver and only a block from Union Station, we know the hotel landscape is changing (along with all the new breweries and restaurants) because we see it everyday.

So what does all of this mean for hotel brands and marketers? It means you better figure out a way to differentiate and market so you stand out from all the competitors.

How does marketing affect room bookings?

With the growth of the Millennials, and Gen Z following right behind them, hotel brand marketers will need to focus on the experience. Similar to the independent-seeking Gen X crowd, this cohort of people prefer unique experiences catered to their personality (and delivered in their social channels).

If you’re a hotel or resort brand, ask yourself…what is your unique experience that you provide guests? Do you offer a local craft beer tasting at check-in? Do you offer to walk their dog for free upon arrival? Will you give them information so they can “live like a local” as Kimpton Hotels & Restaurants has done?

Let’s look at how top brands are performing in these social marketing channels. Technology and data company Engagement Labs, released rankings on the top U.S. hotels on social media and through word of mouth (WOM) conversations.

Engagement Labs Findings on Social Marketers

Engagement Labs Findings on Top 10 Social Marketers

As we all know, research shows that travelers are turning to social media now more than ever to discover various options, reviews and receive recommendations on where to stay during trips. It’s prime time for hotel brands to use social media to provide a story and visuals about what makes their property unique and why travelers should buy.

Hotel brands that build a two-way communication with guests build trust with the consumer, thereby making them a hotel they’d prefer to book. Provided you deliver on the experience, this in turn will then allow them to share in their channels, introducing your brand to more consumers who will eventually affect your bottom line.

Interested in knowing more about hotel marketing and branding? Scream Agency has worked with Four Seasons, Kimpton Hotels & Restaurants and several small independent boutique brands. Contact for a free 60-minute hotel marketing consult.

Today, March 8th, 2016, we celebrate International Women’s Day. A day set aside to highlight and celebrate the social, economic, cultural and political achievements of women. Though it’s great to see social feeds and trending topics featuring the accomplishments of women on this one day, I personally don’t think it’s enough.

We are obsessed with placing special significance on select days on the calendar. Though the majority of days are significant in remembrance of a particular event or set aside to celebrate an individual’s life achievements, pulling March 8th out of a hat and saying that “Today we’ll celebrate all women’s achievements” feels disingenuous.

I come from of a strong family. Each individual is ambitious, steadfast, charismatic, business savvy, patient…and I’m just referring to the women. I am the proud product of strong women and I see a lot of them in me. My mother’s creative brain and business acumen. My grandmother’s (both) strength, energy, drive and passion for life and family. My sister’s entrepreneurial spirit, athletic prowess and unwavering self confidence. My cousins, my girlfriend, my friends… I wish I could say that I am half the women they are.

This brings me to the core of this article.

I have the great privilege to work with all women here at Scream Agency. Each one of my colleagues is a master of their profession. They are on top of their game and they bring it every single day. There is no way that I could celebrate all they do for this company, our clients, or for me, especially in one 24 hour period. They provide direction, strength, guidance, support and inspiration, not to me, but to the work that we create together. I’m truly grateful for their contribution and they are vital to Scream Agency’s continued success.

I challenge you the reader to take a walk today and think of the women who have shaped you into the successful person that you are today. Have you thanked them? Do they feel important? I hope those women that have inspired me feel proud to read this and know that I am grateful for their ongoing guidance and inspiration.

Truly, thank you!

Gem McLaughlin

DENVER (February 16, 2016) — Scream Agency, a full-service advertising, creative, branding and public relations shop located in LoDo, announced today the company will be handling the creative services for Colorado Ballet, beginning with the 2016/2017 season. Explore Communications is Scream Agency’s media partner for the Colorado Ballet account.

The Colorado Ballet is a non-profit organization celebrating more than 50 years of presenting world-class classical ballet and innovative dance in Denver. Scream Agency’s passion for the arts and work with local nonprofits including Wonderbound, BikeDenver, Project Angel Heart and the Mount Crested Butte Performing Arts Center, brought forth an inspired creative concept and pitch that ultimately landed the beloved ballet account, one of the most sought after accounts in the Mile High City.

Partnering with Colorado Ballet internal team and media industry veteran Explore Communications, Scream Agency will help execute the vision, creative strategy and marketing communications materials.

“We are very excited to begin partnerships with Scream Agency and Explore Communications,” said Colorado Ballet Artistic Director Gil Boggs. “They will work on new branding for the way we promote our productions utilizing innovative creative images and channels while staying true to the artistic vision of Colorado Ballet.”

“As a local agency in the Denver market for nearly 20 years, we are extremely excited about this new partnership with Colorado Ballet and the opportunity to build their creative campaign in our community,” said Lora Ledermann, owner and creative director at Scream Agency. “We are honored that we’ve been chosen and we look forward to enhancing their already stellar reputation.”

The new creative is expected to launch late spring 2016. Keep up with Scream Agency’s work by visiting, connecting and following.


About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web, direct and strategic marketing. For more information or to get in touch, please visit



DENVER (January 26, 2015) — Scream Agency, a full-service advertising and public relations shop located in Downtown Denver, announced today that the agency will be presenting alongside Dot Ski, Native Rank and at SIA’s Snow Show on Friday, January 29th.

Together, the team will present on the intersection of Technology + Marketing when it comes to the Ski and Snow Sports Industry. Using to showcase how easy it is to create, manage and promote dedicated customer-generating microsites, attendees will learn firsthand how to stand out amongst the noise on the Internet; make the most of a branded microsite; and participate in an ideation session to create unique promotional opportunities for a brand.

The presentation will take place at Industry + Intelligence Live (booth #679) at 9 a.m. on Friday, January 29th, and is open to all SIA attendees.

The team at Scream Agency have also curated SIADenver.SKI as an insider’s resource for those visiting the Mile High City. Tips on the best “Expense It” restaurants, Quick Eats, Tinder Hotspots and Late Night Dives can be found on the website.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.


About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit

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