Category: Scream Agency

DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency celebrating 20 years in Downtown Denver, announced today that the Agency has now earned a Certified B Corporation® status.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification dovetails well into the timing of the Agency’s 20th anniversary this year inspiring a new tagline: Be seen. Be heard. Be good.

Scream Agency joins a global movement of more than 2,000 Certified B Corps across 120 industries in 50 countries with one goal – to redefine success in business by being a force for good. Following that lead, Scream Agency’s 20th year also benchmarks the “Scream Serves” program where employees are paid 20 hours per year to serve in the Colorado community.

In addition to the B Corp Certification, Scream Agency recently received an executive certification in CSR from the Leeds School of Business at the University of Colorado.

“Being good has always been part of our brand DNA,” explained Founder Lora Ledermann. “Scream Agency has been proud partners of the Denver community since 1997 and it was important to us to reach for this new B:Corp recognition and put our purpose and mission to ‘be good’ to work.”

In addition to the recent B Corp Certification, Scream Agency is a proud member of local organization B:Civic.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

###

About Scream Agency

Scream Agency, LLC, a Certified B Corporation®, was founded in 1997 as a full-service creative, advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream Agency’s capabilities include creative services, advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com

 

About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,700 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

 

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

  1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
  2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
  3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact — and the impact of the businesses with whom they work — with as much rigor as their profits;
  4. Inspiring millions to join the movement through compelling storytelling by B the Change Media.

For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

 

If you were unable to attend the Snowsports Industries of America (SIA) snow show a few weeks ago in Denver, don’t worry. All the lectures are now online, including our presentation on “The Business of Being Good: CSR Best Practices.”

Take a look: http://sia.yourbrandlive.com/snow-show-2017

Click here to get directly to our presentation on corporate social responsibility. Happy watching! #csr

DENVER (January 31, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, is celebrating 20 years in business.

As Lora Ledermann, founder and creative director at Scream Agency, reflected on the work of the past two decades, she made a decision to incorporate something that she has always been passionate about into the agency’s core values – being good. With that, the agency announces a new tagline.

Scream Agency. Be seen. Be heard. Be good.

Recently certified in the CSR profession through a program at the University of Colorado, Scream Agency will focus on creating real change while encouraging and empowering businesses to take the steps toward being better for the world. Walking the walk, Scream Agency is launching their official “Scream Serves” program where employees are paid 20 hours per year to serve in the community.

“We’re still the same creative, ad, PR and digital agency you’ve grown to trust and love. But now, you’ll see even more love and purpose in what we do,” explained Lora Ledermann. “We believe that business can and should be a force for good by finding CSR in the heart of what they do. The more brands we have authentically sharing their story about the change they are making, the more the ‘be good’ influence will spread.”

Scream Agency is a proud member of local organization B:Civic and is in the process of getting certified by B Corporations.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

###

About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com.

 

DENVER (January 17, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, announced today that the agency will be presenting on The Business of Being Good: CSR Branding Best Practices for Snow Sports at SIA’s Snow Show on Friday, January 27th at noon.

Celebrating 20 years in business, Scream Agency, certified in the CSR profession, brings a new area of expertise to the show floor with their focus on creating real change and empowering businesses to take the steps toward being better for the world.

The mini session will explore how to build and develop a CSR program for brands, including best practices and examples of those leading the efforts in the snow sports industry. Though CSR is not a new term, it is rapidly becoming a priority for millennials who are using their purchasing power on brands that they feel align with their social values. According to Entrepreneur, 85 percent of millennials correlate their purchasing decisions and their willingness to recommend a brand based on the social good a company is making.

The mini session will take place at Industry + Intelligence Live (booth #470) at noon on Friday, January 27th, and is open to all SIA attendees.

Keep up with the rest of Scream Agency’s work + happenings by visiting, connecting and following.

###

About Scream Agency

Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream, please visit http://screamagency.com

Our University of Colorado Leeds School of Business Corporate Social Responsibility class took a road trip last week. Where? To two of the biggest brewers in our state, Odell Brewing and New Belgium Brewing Company. Why you ask? To taste beer of course. And hear about their corporate social responsibility initiatives. What did we learn?
img_4581

  1. Marshmallows make a really easy, cost-effective sustainable holiday decoration.

img_4583

2. The bathroom is always an excellent place to tell your CSR story.
img_4588

3. That having a good culture, rooted in CSR values makes everyone smile.

Besides learning about the sustainability practices at the brewery (cans versus bottles, etc.), we also learned about HR and governance and what roles CSR plays in those departments. Best part? Seeing the cultures and brands that believe in businesses as a force for good. And oh yeah, getting a chance to taste a few of the newest brews out this winter. If sour is your thing, try the Odell Friek. I still have a soft spot for the top-seller 90 Shilling Ale.

Curious about CSR and what it involves for your business? Give me a shout (303-893-8608 ext. 202). We’d love to put our CSR education and experience to work.

Interested in going back to school for CSR? Now’s the time to enroll in the winter semester. Don’t wait too long, the application is due ASAP.

If you’ve been following along with us, you know that one of our main areas of focus is hospitality. We live and breathe all things hotels which is working out well for us right now, thanks to the boom of the market in Denver with 19 hotels expected to open in the next year.

Thanks to our reputation and knowledge of the market, Colorado Real Estate Journal worked with us for an expert article in their latest edition, on stands now.

To talk branding an experience for your hotel, get in touch with owner Lora Ledermann: lora@screamagency.com

crej_screamagency_hotelarticle_withcover_page_1

crej_article_single

Corporate social responsibility (CSR) has been a buzzword for years but it’s growing into a new acronym that can’t go ignored. Corporate marketing teams and branding experts are jumping in with both feet. Rightly so since the concept of “using business as a force for good” is a sure way to lure the hearts of the Millennials. And, the idea that companies can use their impressive power and influence to make the world a better place is a refreshing approach to business practices.

bcorpimgresWhat is Corporate Social Responsibility?

Corporate social responsibility, or CSR, is a company’s initiatives to take responsibility for the company’s effects in a way that positively impacts society and the environment.

 

However, similar to marketing and branding plans, not all CSR programs are created equal. Brands who want to be successful, need to curate their CSR practices strategically and carefully. Good CSR requires that charitable actions are rooted in a company’s existing mission and values. Sure, it’s easier to throw some money at a non-profit and call it a day but trust us, your customers will see right through that. Those Millennials with their $2.45 trillion in spending power are especially conscious about the authenticity of CSR efforts. According to the recent Millennial CSR Study by Cone Communcations, Millennials are universally more engaged in CSR efforts. The study reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).

Of course, a big part of aligning actions and values is to recognize the importance of giving back. Businesses are slowly becoming more aware of the spaces they occupy. Whether it’s the neighborhood the office is in, or the communities their products’ impact, corporations are recognizing their footprints and acting to not only reduce their negative effects but also give back and make lasting impacts.

So, where do you start? I decided to go back to school to get a Certificate from CU on Corporate Social Responsibility (CCSR). Sure, Scream Agency has been giving back to our community for nearly 20 years (our 5K Scream Scram is just one example). And we’ve been helping clients, marketing execs and brands with CSR initiatives for just as long. But, this CSR topic is not going away and learning the standard business practices and collaborating with other professionals in this field brings a whole new perspective to the approach.

If the idea of college homework sounds daunting, there are other resources. For our fellow Denverites, there are several local options to get rolling with CSR. B:CIVIC, B Corps and B Labs are all in our community and great places to start.

This year, Scream Agency has joined B:CIVIC and has also made a commitment to apply to become a certified B Corp company. If CSR interests you, join us at the B:CIVIC Summit a week from today, Sept. 29.

If you’re still not hooked (or on the fence) as to whether you need to dig deeper into this CSR or B Good topic for your company or brand, give me a shout. I might even make you be a research candidate for my homework. Okay, maybe not. But, we’d love to fill your brain and heart with why we think “being good” and “being the change” matters for business.

Erin_Rolston

We’re excited to introduce you all to Erin Rolston, Art Director, and the newest member of Scream Agency. Erin hails from the Outdoor Lifestyle and Social Change industries, with brands ranging from apparel, destination, tech, food & beverage, and non-profit, working to raise awareness of brands and their missions through design.

She previously worked at Backbone Media in Carbondale, Colo., bringing a holistic view to marketing and design to our team. And, of course, a love of the outdoors.

Personally, I can tell you how much I have enjoyed getting to know Erin over the past month or so. How much I like her style (when it comes to design and wardrobe choices). That she is smart and passionate and how we’re thrilled to welcome her.

But let’s get to know her a bit outside of agency life…

Who would your intimate dinner party guests be?

Pharell Williams, Patty Griffin, Natalie Maines, Paul Rudd, Kristen Wiig and Kate McKinnon. It would be a weird group but a hilarious sing-a-long.

Tell me three things I don’t know about you.

I was once on an MTV True Life episode. I had an abstract painting hanging in the Senate building. I wanted to be a Radio City Rockette when I was growing up.

What’s the biggest decision you’ve had to make in the past year? Why was it so big?

Moving to Denver. It would have been easier to stay in Carbondale, but I decided to move to create new opportunities and meet new people.

Would you rather fight 1 horse-sized duck, or 100 duck-sized horses?

Hmm, probably 1 horse-sized duck.

Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the last week and a half. These successes are so amazing you might even call them Olympic.

 

Oh wait. You can’t.

 

The International Olympic Committee (IOC) is extra committed to keeping their intellectual property to themselves and official sponsors this year. Essentially the IOC and the 11 sponsor companies own the rights to wishing athletes luck on social media, mentioning the city the games are held in, the year the games are held in, the year or the city the next two games will be held in, and adding “lympic” to the end of other words to make them sound like they have something to do with the games.

Despite the IOC “loosening” their restrictions on rules for advertising during many events that are happening in a certain South American country, it’s still a big challenge for many brands to get their campaigns on the podium.

For example, if your brand sponsored an athlete but not the Big Event itself, you could fill out waivers (which had to include your campaign plans) to the U.S Olympic Committee by the end of January 2016. This would have allowed your brand to use generic sports advertising without getting sued!

That being said, you still weren’t allowed to use certain trademarked images or phrases like what year the event happens, the name of a certain Brazilian city, or even the periodic element Au. Oh, your brand also can’t even retweet content created by an official sponsor. The IOC was clearly very generous with these “looser” terms.

Although these restrictions have led to some wonderfully creative ads, and some even better newscasts, some are questioning how these trademark laws restrict businesses’ speech and saying the USOC has overstepped the authority these laws give them. Many brands (especially small businesses) are simply asking to be allowed to retweet content or congratulate their local athletes.

All of this begs an important question: can the games be owned? Of course sponsorships are a huge part of any athletic event; for the longest time I thought Real Madrid was actually called Fly Emirates. However, with an international event the size of the Games, is it ethical to ban brands from joining the conversation entirely? The playing field is inherently uneven. A sponsorship can cost over $200 million—cash that a small business just doesn’t have. Businesses of all sizes though have the same pride in our country and athletes. Shouldn’t they be allowed to celebrate too? The spirit of the games is about opening borders and joining together in sport—not instituting petty barriers over who owns words.

With the team fresh off of Outdoor Retailer, I took a few minutes to reflect on my own experiences in the outdoor industry space. From the ten thousand lakes of my Minnesotan motherland to my new home full of purple mountain majesty, there are literally thousands of opportunities to explore the great American wilderness, but Millennials like myself just don’t. I know what you’re thinking, “can the articles about that stupid lazy generation just stop already!” Hear me out though.

We want so badly to see the world. We don’t like the stereotype of the lazy, entitled 90’s kid as much as you don’t like reading about it. We want to see mountains and lakes and everything in-between. Here’s the thing though: we’re confused, broke, and primarily urban. We are not, however, hopeless cases.

unspecified-3

Proof I go outside sometimes.

The outdoor industry, like many others, will benefit from targeting Millennials. We’re expected to have more purchasing power than any generation before. There are also just a lot of us, which doesn’t hurt. None of this is a surprise. Outdoor brands specifically however have several hurdles that need to be addressed before they can get a hold of such a lucrative market.

First off, products need to be marketed as more accessible. Walk into your local REI and you’ll be bombarded with tons of great gear. Where to even start? I have no idea what an ultralight synthetic hard-shell jacket that allows air permeability of 20 CFM even is. For years outdoor brands have made leaps and bounds in innovating gear to compete with each other. This technology has moved so fast with so few noticing that now, unless you’re a die-hard outdoors person, even shopping for something as simple as a shirt can make you feel alienated.

By no means should brands abandon this innovation. However, when it comes to branding, by focusing less on the specs of the gear itself and more on the lifestyle surrounding it, the products will be inherently more accessible and attractive to a wider market.unspecified-4

Outdoor brands also need to consider how Millennials will use their product. We’re broke. There’s no hiding that. We can’t simply pack up after work one day and fly to Mount Hood or the Black hills for an adventure. Instead we’re looking for adventure where we already live—typically the metropolis. Activities like paddle sports, indoor bouldering, and indoor climbing are gaining popularity. In 2014 alone, 2.8 million people in the U.S. participated in stand up paddleboarding and that number is still growing. With these activities gaining traction the demand for new gear will skyrocket: something outdoor brands should keep in mind.

Like every other industry, the success of a brand depends entirely on its ability to understand and engage with consumers. By carving out a more accessible, urban space in the existing industry, outdoor brands will effectively be able to entice the ever elusive millennial into the wild.

P.s if anyone has any pack suggestions for this clueless, broke millennial put it in the comments!

 


© Copyright 2015 Scream Agency | 303-893-8608 | info@screamagency.com