Challenge: Belmar, a retail shopping area in Lakewood, was a hidden neighborhood gem. It was time for people to be reminded that it was there. In comes Scream.

Process: We started with research to learn more about the target audience. Then we looked at the branding and determined the strategy (we created rules for colors, fonts, and event logos to support the brand). We moved on to messaging with “closer than you think” as the primary driver. We applied it to print ads, billboards, bus tails, bus shelters, and signage to get the locals to come back and experience all that Belmar has to offer. Next up? Website and digital media to further reach our target.

Results: The overall brand awareness has increased and sales are up. Festival Italiano, an annual event, hit an all-time-high of record participants and the creative platform was set. All systems go!

ClientBelmarServicesFull Service