Sky Hotel

Challenge: Sky Hotel, a Kimpton Resort, and 39 Degrees, a Kimpton Restaurant, are nestled in one of the hottest mountain destinations in the U.S. – Aspen, Colorado. Fierce competition to be the “hot spot” was literally around every corner. The Sky Hotel needed to position themselves as the place to be, while being surrounded by places to be.

Solution: For eight years, Scream Agency worked with the hotel to build and maintain a continuous buzz around its chic environment, special events, and eclectic food and drink menu. Along with creative collateral development and social media assistance, Scream worked on media relations for the boutique hotel including coordination of Media FAMS, executed seasonal media tasting events to highlight new menu items at 39 Degrees and coordinated national media to stay on property during the annual Food and Wine Classic in Aspen, all alongside the bread and butter of pitching key local, regional, and national media outlets.

Results:
(PR) Sky Hotel and 39 Degrees are known around the world as one of the top destinations for après ski. It has become a total sensory experience for locals, travelers, and celebs alike, with accolades received in USA Today, The New York Times, Men’s Health, Martha Stewart Weddings, GQ, Men’s Journal, Wine Spectator, Travel + Leisure, Playboy, and 5280.

(CSR) Post-renovation, we partnered with the Sky Hotel to create a campaign to generate awareness of the remodel as well as create a fundraiser to benefit a local HIV/AIDS organization. Scream Agency organized and facilitated a media tour with more than a dozen top-tier media contacts in the travel, lifestyle, food & beverage, and outdoor industries. A media-specific HTML invite was created and distributed to over 300 national, local, and regional press contacts in response to the party, its sponsor and beneficiary. A press release announcing the “Red Sky At Night” party was distributed to local and regional media to help raise awareness about the benefit party. The event raised over $2,000 for the Colorado AIDS Project and over 250 people attended the party. Media coverage was received in national, local, and regional publications announcing the benefit as well as the hotel renovation.

ClientSky HotelServicesPublic Relations, Social