DENVER (Oct. 27, 2004) — Over 900 runners, walkers and volunteers scrammed in costume at the fifth annual Scream Scram, a 5K Halloween Run/Walk around Washington Park on Friday, Oct. 22, 2004 to benefit the National Multiple Sclerosis Society (NMSS), Colorado Chapter.

Scream Agency, a Denver-based advertising and PR agency created the race because of the desire to raise money for MS and encourage creativity matched with a healthy outdoor activity. It's the first race of its kind to be created and sponsored by a local agency. With well over 900 runners, walkers and volunteers who participated in the event, Scream Agency was able to raise approximately $10,000 for MS, commemorating a 150 percent increase in participation and donations since the event’s inception in October 2000.

“This year’s Scream Scram was extremely successful,” said Lora Ledermann, founder and creative director for the Scream Agency, who dressed up as witch kitty. “As an agency that’s very involved in outdoor fitness, we’re excited that the Scram is becoming a signature Halloween event that encourages creativity, well-being and raises money for a cause.”

Every participant received a free glow-in-the-dark t-shirt, food, Halloween candy and a chance to win prizes from in-kind donors including: Sierra Designs, Ultimate Direction, Redfeather, Bang Salon, Optic Nerve, Paradise Dry Cleaners, The Wizard’s Chest and Runner’s Roost. Additional sponsors included: Moe’s Broadway Bagels, Wahoo’s Fish Tacos, Wild Oats, Swedish Medical Center, Rocky Mountain Sports and Fitness Magazine, Cytomax, Noodles & Co., Chipolte United Advertising Corporation, Jing Jing Tsong Illustration, Indox Services, Lange Printing, Inc. Propaganda Photography and Halseden Construction. Scream donated up to $8,500 in employee hours to sponsor the race.

Note to editors: Additional high-resolution images are available upon request.

About the Scream Agency
Scream Agency was founded in 1997 as a full-service advertising and public relations agency that services outdoor recreational and business-to-business, high-tech clients. Scream's capabilities include advertising, public relations, new media/Web, direct and strategic marketing.