DENVER, COLO. (December 1, 2003) — Scream Agency, LLC recently hired a new Account Executive and added Sierra Designs/Ultimate Direction and Mark Hoskins Architects to its client roster, Lora Ledermann, company owner and creative director of the Denver-based agency, announced today.

Jon Peters, Account Executive brings his client knowledge and experiences in advertising, brand management, event planning and sponsorship management to Scream Agency. Having been an outdoor enthusiast most of his life, he finally succumbed to the lure of the Rockies and relocated to Colorado from Michigan. During his time in Michigan, Jon worked for several advertising and event management agencies including Bozell Worldwide, FCB Worldwide and BBDO Detroit. Jon will be working with Scream Agency’s outdoor recreational, retail, business-to-business and high-tech clients to continue to build their respective brands and execute strategic communications practices.

Sierra Designs/Ultimate Direction, technical leaders of innovative outdoor clothing, gear and hydration systems, awarded its public relations, marketing and advertising responsibilities to Scream Agency. As the companies agency-of-record, Scream will work with the marketing team to develop and execute a strategic communications approach that will help create interest and excitement about its products, while also generating buzz about the brands
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“This decision comes at the heals of our recent relocation to Colorado and our newly appointed management team,” said Mark Herbert, President of Sierra Designs and Ultimate Direction. “With our handpicked staff of industry veterans and Scream’s knowledge of the outdoor market, this partnership is the perfect fit to help increase awareness of our products technical innovations and unsurpassed quality.”

Mark Hoskin Architects, a lower-downtown Denver architectural firm awarded Scream with its brand identity capabilities. Through creative concept development and marketing, Scream developed a new corporate logo/identity, letterhead, business cards and website.

“We chose Scream because of its creative expertise and strategic brand identity experience, said Mark Hoskin, President of Mark Hoskin Architects. “Our goal is to build awareness of the firm and its brand, and Scream was the perfect candidate to help use achieve this.”

About Scream Agency, LLC was founded in 1997 as a full-service advertising and public relations agency that services outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream's capabilities include advertising, public relations, new media/Web, direct and strategic marketing. For more information visit the website at www.screamagency.com.