Guaranty Bank and Trust was the silent company. They had been around for 50 years but very few knew the brand. Guaranty Bank hired Scream to help them figure out their brand story and find a better way to tell it. We took their recognizable Colorado business customers (Udi’s, Hacienda’s and others) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created various DM campaigns, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.
Results? Net income for the bank is up for the fourth consecutive quarter, loan portfolios are growing and the overall brand awareness has increased in the Colorado market.