Project Overview

Mellow Mushroom

Public Relations / Social

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Mellow Mushroom – Thinking Outside the (Pizza) Box

Born out of the freewheeling hippie culture of the 1970s, Mellow Mushroom delivers classic southern-styled pizza and ice cold beer in an unforgettable environment. The three Colorado locations were looking to generate brand awareness through media relations and social media to establish the locations as top destinations for craft beers, cocktails and pizza.


The locations hadn’t done many promotions in 2015, and were looking for a well-connected partner with market knowledge. They wanted a partner that would approach the project in a very non-traditional way since the restaurant is far from ordinary.

From media relations, including press kit materials and releases, to social media content and advertising to event planning, Scream Agency has proved to be the perfect partner for this company looking for an agency as eclectic as the restaurant itself.


In just 30 days as AOR, we’ve reached 16,783 new customers and engaged with 253 of them directly.