Project Overview

Nalgene

Social

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CLIENT OVERVIEW

 

To recognize The United Nation’s World Water Day and encourage water conservation we launched a 24-hour social media campaign for Nalgene. To encourage fans and followers to make a pledge Nalgene tied in a giveaway – their “Filter for Good” Bottle. Leading up to WWD – Scream posted the event on World Water Day’s official event site, posted tips on how to conserve water on Nalgene’s social media pages, and spread the word virally through environmental groups’ outlets.

This promotion garnered Nalgene hundreds of new fans in just 24 hours and Scream walked away a winner too – taking home a 50 AWARD from the American Advertising Federation.

 

MORE ABOUT FILTER FOR GOOD