With over 175 retailers and 15 restaurants, Park Meadows has plenty stories to tell, they just needed the right team to do it. Enter Scream. Right before the holiday season hit Colorado’s largest enclosed regional shopping venue, we became the Retail Resort’s partner in PR, pitching everything from new store openings and the hottest seasonal trends to well, Santa and elves. Live remotes were scheduled to broadcast the excitement of Black Friday and relationships were built with fashion editors, producers and bloggers from across the state. From local to regional press and from TV to print, we’ve garnered 21.2 million impressions, a media value of nearly $500,000 and lots of Ho, Ho, Hos along the way.