Project Overview

The Crafty Fox

Public Relations

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CLIENT OVERVIEW

 

The Crafty Fox – Tapping into a Growing Neighborhood

The Crafty Fox, a new restaurant opening in the Fox Street neighborhood in Denver in the Fall of 2015, was looking for a PR partner with restaurant experience to get the buzz building about the new restaurant and bar concept. Scream Agency created a “restaurant roll-out” plan starting with an announcement release pitched to local media and food editors.

Thanks to Scream Agency’s knowledge of the industry, and through existing relationships with local food media, the Crafty Fox is quickly becoming an “anticipated opening” – helping the brand stand out amongst the stiff restaurant competition in the Denver-metro area. In the first month alone, press coverage has included:
Westword
Eater
Confluence
Denver Post and more