CARE International and United Nations University conducted research in eight countries to determine how rainfall patterns affect food security and human mobility among populations dependent on farming for their livelihoods. They asked Scream to help them develop branding and an online presence to target the people who could help the most: policy makers, government officials and local communities.
The result? An informative website that launched at the Rio+20 United Nations Conference on Sustainable Development. The site utilizes case studies and interactive maps to help people visualize the problem.