Carry On is the beloved full-length, contemporary dance, live music and multimedia experience brought to audiences by Paper Bird and Wonderbound. It needed to strike a chord with the creative and critical eyes at the Western Arts Alliance Conference, as well as local media and audiences who had already reviewed and raved on the performance the previous year.
Scream accepted the challenge with open hearts and delivered something that would leave a lasting impression on others. Love-letter-inspired postcards describing the show were wrapped tightly in a branded linen handkerchief and passed to conference attendees before they experienced the performance live. Scream created a piece that spoke of a time passed, but was used to wipe tears in the present.
For PR, Scream delivered something just as lasting – a front-page headline on the entertainment section of the Denver Post the week of the show, a raving review in Westword and interviews with the Huffington Post, 303 Magazine, 9News and OpenAir.