Kickin’ It with Cushe

Cushe’s new line of Kicks is what we’re wearing, all the time.

Okay, maybe not today because it’s snowing (again) but from walking around downtown to biking to work to packing a pair in our bags for travel, Cushe’s Kicks are officially our pick for spring. Launching online in the next few weeks, but you can get a sneak peek below now…

Rockford, Mich. (March 3, 2015) — Cushe Footwear, the laid-back division of Wolverine Worldwide, unveils the Kicks Collection for the 2015 spring/summer season. The Cushe Kicks Collection is a serious shoe for the not-so-serious athlete, set to land on shelves and online this month. This line will be one of the first to feature the new standard of laid-back comfort, Cushe Mellow.

Cushe Mellow is the latest enhancement baked into this Collection. Featuring a super spongy action with memory foam, Cushe Mellow forms to the foot and stays supportive in all the right places, all day long.

For women, the Kicks collection introduces the Shakra, for when you want to make life a bit more comfortable. Featuring mesh with suede, or canvas with suede, and a wide variety of bright colors and patterns, perfect for the summer months, this super lightweight style also comes with two sets of laces so you can keep the look as fresh as your outlook. Whether you’re hitting the beach or cruising the boulevard with your friends, this is the shoe that is up for anything – just like you. MSRP is $75.

For the gentlemen, the Getaway from the Cushe Kicks Collection may not help you run faster or jump higher, but it will be ready for whatever happens next. Even if what happens next is a whole lot of kickin’ back. With Mellow in the foot bed, premium materials and style all around thanks to unique color and material combinations ranging from military camo to blue chambray to black mesh, the Getaway is the new choice for laid-back comfort. MSRP is $75.

“Comfort has always been part of Cushe’s DNA and with our new Kicks line cushioned with the Mellow footbed, our designers have kicked it out of the park,” said Marshall Davis, global marketing manager for Cushe Footwear. “Mellow is an evolution of Cushe comfort and our brand followers will love finding the Cushe time it delivers, day in and day out.”

The Kicks Collection, along with Cushe’s entire collection for spring/summer ‘15, will be available in stores and online at cushe.com in early March 2015. To get a taste for the Cushe life and to join in on #happinesshunting, follow us on Instagram or check in on the Cushe blog.

ABOUT CUSHE FOOTWEAR
The Cushe name is more than a simple brand. To us, it reflects a way of life we all aspire to. We craft for the individual. We challenge boundaries and trends. We live for that same beautiful moment that you do – the one that exists between doing what you love and what life requires. The time to look back on that epic wave, that untouched powder or that perfect night spent with friends. This is your time. This is Cushe time.

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