Rugby, Bikes and Gear Sharing Clients Tap into Scream Agency’s Creative Marketing, Branding and PR

DENVER (May 14, 2015) — Scream Agency, a full-service advertising and public relations agency located in LoDo, announced today the addition of five new clients: BikeDenver’s Ride on Auraria, IMG USA Rugby 7s, GearCommons, Southern Colorado Repertory Theatre and Vogo Cabinets.

Ride on Auraria has partnered with Scream Agency for branding and creative concepts. As a division of BikeDenver, the organization aims to increase awareness in the community for more environmentally friendly commutes to the Auraria Campus. Be it biking or carpooling, both Scream Agency and Ride on Auraria hope to engage students to change their approach. The 2015 spring campaign, No Pickup Line Required, grabbed commuter’s attention with an on-campus teaser poster campaign, website and pop-up event.

“We wanted to create a campaign that got into the heads of students,” said Lora Ledermann, owner and creative director at Scream Agency. “We played off the dating concept and applied it to commuting. Students are stealing the posters so we’re guessing they liked the campaign.”

On the athletic front, Scream Agency is thrilled to have been selected by USA Rugby, in partnership with IMG, to handle PR for their 2015 College 7s National Championships at the University of Denver over Memorial Day weekend. Fifty-two of college rugby’s finest men’s and women’s programs will descend upon Denver to compete in this rugby weekend.

Boston-based GearCommons is also in the spotlight this month as the peer-to-peer gear rental company, just launched a crowdfunding campaign, called Share the Adventure, to produce an adventure film about how the sharing economy can help make outdoor adventures more accessible. Scream Agency is helping spread the word about the campaign as supporters will be automatically entered to be a part of the story when the adventure documentary is filmed in Colorado this summer.

The Southern Colorado Repertory Theatre (SCRT) has also been added to Scream’s client roster. The performing arts center recently hired Scream Agency for both marketing consulting and public relations for the theatre’s 2015 season. Located in historic Trinidad, SCRT is in the Famous Performing Art Center and provides a professional company for performers to develop their skills onstage. With the help of Scream Agency, SCRT hopes to further establish its already stellar reputation as the theatrical hub of Southern Colorado.

Colorado-based Vogo Cabinets hired Scream Agency to create the name, brand and website for this new high-end cabinet company. Having only just opened its doors, Vogo Cabinets sought to begin developing a brand identity that would instantly gain recognition.


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