Author name: Melanie Davidson

Revamping Your Visual Identity: A May Makeover for Branding Success

Advertising, B Corp, Design News, Scream Agency /

Revamping Your Visual Identity: A May Makeover for Branding Success As May blooms and spring is in the air, it’s the perfect time to breathe fresh life into your brand’s visual identity. Your visual identity is the face of your brand, communicating its personality, values, and essence to the world. A well-crafted visual identity can […]

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Navigating the Shadows: The Dangers of AI in Marketing & Advertising

Advertising, Scream Agency /

Navigating the Shadows: The Dangers of AI in Marketing & Advertising Author: Melanie Davidson As a marketer and storyteller, my curiosity about AI trends, its utility, and potential pitfalls has been constant and impossible to ignore. I am particularly interested in how our agency can effectively leverage AI while acknowledging its limitations. While I firmly

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