This Sunday, March 8 is International Women’s Day (IWD), an important day to celebrate women’s social, economic and political achievements. It calls for greater awareness and change for women’s equality, for more women in senior leadership roles and for growth of women-owned businesses. This year’s theme: #MakeItHappen.
As the owner and creative director of Scream Agency, a woman-owned agency for 18+ years, I know running a business is no easy task, especially as a woman in the creative field. In honor of IWD, I’d like to celebrate the creative woman and make a quick pledge for change.
The whole idea of change for women’s equality in the creative world came to light when I recently attended a conference called the 3 percent Conference. Thank you Kat Gordon! The 3% Conference is an organization of agencies, brands and individuals committed to increasing female creative leadership. Why the 3%? Because until just a few years ago, ONLY 3% of creative directors were women. How could that be the case? Women control the majority of the consumer spending and social sharing. Women are creative. So why wouldn’t we have more than 3% of women in creative director titles coming up with the creative ideas? We should and we will #MakeItHappen, #IWD2015.
Take the pledge to support a creative woman in 2015. Here’s just one way to provide support: http://www.3percentconf.com.