Category: Events

If you were unable to attend the Snowsports Industries of America (SIA) snow show a few weeks ago in Denver, don’t worry. All the lectures are now online, including our presentation on “The Business of Being Good: CSR Best Practices.”

Take a look: http://sia.yourbrandlive.com/snow-show-2017

Click here to get directly to our presentation on corporate social responsibility. Happy watching! #csr

Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the last week and a half. These successes are so amazing you might even call them Olympic.

 

Oh wait. You can’t.

 

The International Olympic Committee (IOC) is extra committed to keeping their intellectual property to themselves and official sponsors this year. Essentially the IOC and the 11 sponsor companies own the rights to wishing athletes luck on social media, mentioning the city the games are held in, the year the games are held in, the year or the city the next two games will be held in, and adding “lympic” to the end of other words to make them sound like they have something to do with the games.

Despite the IOC “loosening” their restrictions on rules for advertising during many events that are happening in a certain South American country, it’s still a big challenge for many brands to get their campaigns on the podium.

For example, if your brand sponsored an athlete but not the Big Event itself, you could fill out waivers (which had to include your campaign plans) to the U.S Olympic Committee by the end of January 2016. This would have allowed your brand to use generic sports advertising without getting sued!

That being said, you still weren’t allowed to use certain trademarked images or phrases like what year the event happens, the name of a certain Brazilian city, or even the periodic element Au. Oh, your brand also can’t even retweet content created by an official sponsor. The IOC was clearly very generous with these “looser” terms.

Although these restrictions have led to some wonderfully creative ads, and some even better newscasts, some are questioning how these trademark laws restrict businesses’ speech and saying the USOC has overstepped the authority these laws give them. Many brands (especially small businesses) are simply asking to be allowed to retweet content or congratulate their local athletes.

All of this begs an important question: can the games be owned? Of course sponsorships are a huge part of any athletic event; for the longest time I thought Real Madrid was actually called Fly Emirates. However, with an international event the size of the Games, is it ethical to ban brands from joining the conversation entirely? The playing field is inherently uneven. A sponsorship can cost over $200 million—cash that a small business just doesn’t have. Businesses of all sizes though have the same pride in our country and athletes. Shouldn’t they be allowed to celebrate too? The spirit of the games is about opening borders and joining together in sport—not instituting petty barriers over who owns words.

Several years ago, Scream Agency had the wonderful opportunity to work with Gretchen Gagel when she was the President and CEO of The Women’s Foundation of Colorado (WFCO). We watched as she fearlessly led the organization to triple its grantmaking capacity and double the endowment including an 18-month, $12 million campaign, as well as significant successes in research and public policy reform.

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As WFCO’s PR, digital and creative agency, we assisted in crafting the message, creating 6-foot-high big red purses that traveled the state for the “Fill the Purse” campaign, and collaborating on brand strategy. Our work was continually supported by Gagel as we navigated this territory for women on the path to economic self sufficiency.

We knew back then that Gretchen was unstoppable. In addition to raising two extremely talented children, she has held positions of leadership for the Women’s Funding Network, Daniels College of Business and now President of Continuum Advisory Group.

But being a successful leader and a mom wasn’t enough. She wanted other women and moms to learn from her journey. In the past few years, she’s worked with a handful of other working moms (including me) to interview them and put their stories and tips in a her first book: 8 Steps to Being a Great Working Mom. This mother’s day, we hope this book gives you a chance to laugh, learn, reflect and be inspired. Congrats Gretchen and thanks for all of your support over the years!

The book is available on Amazon and locally in Colorado at Tattered Cover Bookstores. #greatworkingmoms

Hey industry people, this is your chance to roll into the holiday season in Christmas Story style. All happening 5:30 p.m., Thursday, Dec. 17. This is just two weeks from tonight, so get it on your social calendar.

We here at Scream Agency have been:

  • prepping the shoot-your-eye-out targets
  • setting up a classic leg lamp photo station
  • sewing Ralphie costumes
  • hanging paper trees for the forests
  • making a recycled holiday tree out of hundreds of your wine bottles
  • turning up the holiday tunes

There will be kegs, cocktails, Chinese apps, entertainment and trendy creative people (that means you). Be here: Scream Agency, 1501 Wazee St. (on 15th Street between Wazee and Wynkoop), Denver, 80202, phone:303-893-8608.

We double dog dare ya to not show up. What are you waiting for? RSVP now: https://www.facebook.com/events/556407664509133/

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Date: Want to hear about how to use LinkedIn for your business? Attend the Turnaround Management Association luncheon on 10/22/15. Scream Agency team members will be presenting. 

During the luncheon, you will learn how to enhance your LinkedIn business profile and expand your network of connections using LinkedIn. Attendees will learn:

  • How LinkedIn fits into the social landscape
  • How to Integrate LinkedIn within an overall strategy
  • How to get the most out of LinkedIn based on your goals

This session will be interactive and led by experts, however participants will range in experience with social media.

Event Details: Rocky Mountain TMA Chapter

Chapter Luncheon: Using LinkedIn to Build your Business

Scream Agency Facilitators: Lora Ledermann and Amy Mikkola, Scream Agency

Date: Thursday, October 22, 2015 – Thursday, October 22, 2015

Time: 11:00 AM – 1:30 PM MST

Maggianos Restaurant, 500 16th Street Denver, CO United States

Register Now!

***BREAKING NEWS: THIS JUST IN***

Everyone’s favorite green ogre will be leaving the solitude of his swamp to make a special appearance at Southwest Plaza’s Shrektacular Halloween Event on Friday, October 30th from 4-7 p.m.

The Halloween event includes a “Spooky Swamp Plants” craft station, games, face painting, balloon sculptures by a special princess, a Halloween performance by Allana’s Dance Academy and a giant, 300-pound pumpkin.

Kids are invited to dress as their favorite character from the world of Shrek (or fun other Halloween costumes) to participate in the mall-wide trick-or-treating festivities, which will begin at 5 p.m.

Those in attendance for the Halloween event will get a special sneak peek at Adventure to Santa, a next generation holiday experience combining the best of technology and storytelling as Shrek and his friends take guests on an unforgettable adventure to the North Pole to meet Santa. Families can embark on their magical holiday journey beginning Saturday, November 14 and the fun will continue throughout extended Southwest Plaza mall hours until December 24. Guests attending the Halloween event will be able to book their reservation (with a $5 discount) for Adventure to Santa, as well as receive a complimentary ornament with their reservation, while supplies last. Reservations are now available at www.adventuretosanta.com.

For more Shrek sightings and all things holiday, follow Southwest Plaza on Facebook.  Southwest Plaza is located at 8501 West Bowles Ave, Littleton, CO 80123.  For information, visit www.southwestplaza.com or call (303) 973-5300.

 

For those who have a love for craft beer, there is no better week in Denver than #GABF week. Tickets can be next to impossible to get without planning in advance or having an industry insider in your pocket. Luckily, Mellow Mushroom’s Downtown Denver location, conveniently located within a five-minute walk of the Colorado Convention Center, is hosting a week of events filled with barley, hops and stone-baked pizza.

To celebrate the team’s passion for brews, and in honor of the Great American Beer Festival, Mellow Mushroom will be featuring special tappings by Oskar Blues, C Squared Ciders, Stone Brewery, Pikes Peak Brewery and a very special feature with Ft. Collins Brewery’s Monster Malt all week…well, at least while supplies last.

Special events throughout the week will feature live music, tap takeovers featuring craft beers from across the country, and of course, mouthwatering Mellow pies. Full details are below, just come thirsty.

A Pizza Party on Wheels: Mellow Mushroom Bake Bus Cruises Through Colorado Breweries

Mellow Mushroom’s Bake Bus Brewery Tour set for Sept. 5-12, 2015

Mellow Mushroom Pizza Bakers announced today the Mellow Mushroom Bake Bus Brewery Tour will be traveling through Colorado September 5th – 12th. The fully loaded mobile pizza kitchen will be bringing the groovy Mellow Mushroom experience, complete with hot pizza slices to enjoy with ice-cold local brews, to various Colorado breweries including stops at New Belgium’s Tour de Fat in both Ft. Collins and Denver.

Cruising across the country since 2011, the Mellow Mushroom Bake Bus is a one-of-a-kind pizza-making kitchen on wheels. Featuring giant windows for pizza lovers to catch the stone baked pizza process, the bus is truly a mobile pizza party, blasting cool tunes while serving hot pies. Close to the heart of Mellow Mushroom, the numerous breweries and beer-centric events that make up Colorado’s craft beer culture are the ideal settings for the Bake Bus tour. The bus will be making stops at multiple breweries around the Denver metro area including Ratio Beerworks, Grist Brewing and Elk Mountain Brewing. Also on the brewery tour are two stops at New Belgium Brewing’s Tour de Fat festivals.

Stops on the Mellow Mushroom Bake Bus Tour include:

Tour de Fat, Ft. Collins (VIP booth) – September 5th

Ratio Beerworks, Downtown Denver – September 9th (4 – 9 PM)

Grist Brewing Company, Highlands Ranch – September 10th (4 – 9 PM)

Elk Mountain Brewing, Parker – September 11th (4 – 9 PM)

Tour de Fat, Denver – September 12th (12 – 6 PM)

“Colorado is the perfect state for our Bake Bus Brewery Tour,” said Annica Kreider, VP of Brand Development. “We are excited to bring our passion for deliciously unparalleled pizza and craft beer on the road, especially to a place that shares our love for local brews. ”

For more information regarding the tour, stay tuned to Mellow Mushroom Colorado’s Facebook pages. For any media inquiries for Mellow Mushroom Colorado, please contact Katie@screamagency.com.

 

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About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food. For more information on Mellow Mushroom Pizza Bakers, like us on Facebook at http://www.facebook.com/mellowmushroomHQ, follow us on Twitter at https://twitter.com/MellowMushroom, and follow us on Pinterest at https://pinterest.com/mellowmushroom.

 

Colorado has joined the nationwide effort to promote biking as a reliable and go-to source of transportation. And whether you’re a novice or a thrill-seeker on a bike, you too can help be a part of the change. According to The League of American Bicyclists, there has been an increased interest in healthy and sustainable transportation options and from 2000 to 2013, the number of bicycle commuters in the U.S. grew by more than 62 percent. Out of the top 70 cities that were researched, Colorado was ranked 13th with bike commuter growth reaching 108%. Portland made the top of the list with 5.9% of the population comprised of  bike commuters with an overall bike commuter growth of 234%.

Why is this so important today, June 24th, 2015? Because studies have also shown that people who participate in Bike to Work Day are more likely to become regular commuters. 

Denver in particular has done a tremendous job of transforming our lovable city into a bike-friendly commuting environment and continues to make improvements. We know this first-hand since our good friends (and clients) at BikeDenver are constantly planning the next bike share lane or coming up with unique ways to make bicyclists – of all ages – safe and informed.  For the past four years, Scream Agency has had one hundred percent participation for Bike to Work Day and we’re proud to continue the tradition of having helmet hair at the office today. 

 

Gem, our art director, purchased his bike at Elevation Cycles. A big shout out to our neighborhood bike shop.

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So how do you get started on conquering your commute? Here are a few links to help make your efforts a success. 

  • Way To Go offers you the opportunity to track your miles and gain braggin’ badges with a personalized dashboard.
  • Throughout Denver and surrounding areas Bike to Work Day hosts numerous breakfast, water and party stations. Learn more about stations that are closest to you – it’s not too late to hit one on the way home!
  • To help understand if there are any trail closures or detours, Way to Go has provided a great, informative site.
  • What happens if your bike breaks down during your ride? Not to worry, call 800-AAA-HELP as AAA now offers bicycle road-side assistance.
  • If you missed riding today, be sure to participate in Bike to Work Day 2016. You could win bikes, Rockies tickets and gift cards.

We hope to see you on the trails, Denver. Ride on!

Rugby 7s will be featured for the very first time at the 2016 Summer Olympics in Rio de Janeiro but before the summer 2016 Olympics commence, the College 7s National Championships are taking place in Denver this weekend.

USA Rugby, in partnership with IMG, will hold the College Rugby 7s Championships at the University of Denver campus, May 23-24.

During this nonstop rugby action weekend, fifty-two of college rugby’s finest men’s and women’s programs will compete in three tournament fields – Men’s Division I, Men’s Division II, and the Women’s Division for the National Championship title(s). The event will include broadcast coverage on ESPN’s family of networks.

Tickets will be available for walk-up sales only, day of the match, for $15.

Schedule:
MEMORIAL DAY WEEKEND, May 23-24, 8:40 a.m. – 7 p.m.
Saturday, May 23: First matches will be played at 8:40 a.m. and matches will occur with a running clock every 20 minutes through 7 p.m.
Sunday, May 24: Matches will begin again at 8:40 a.m. with Cup Finals being held between 4:10 p.m. – 6 p.m.

Directions:
The University of Denver Campus’ Lacrosse, Soccer & Baseball Fields
2199 S University Blvd.
Denver, CO 80208
 


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