Industries as we know it have halted and it seems like the world is standing still, holding on with bated breath to see when the next shoe will drop or if relief is around the corner. The reality is that life is not on pause, it has just dramatically shifted so we must shift with […]
The (marketing) way forward Read More »
Ah yes, it’s that season again. You know the one. The season that only comes every four years and brings with it such a hullabaloo that no one can escape the blaring images of multi-colored rings, panoramic venue shots, and tearful athletes. Social media has been buzzing about amazing feats of human endurance for the
The Games that Must Not Be Named Read More »
If you haven’t heard about Pokémon Go, you’ve either been wearing blinders for the last week or you’re lying to yourself. The augmented-reality app based around the beloved Pokémon characters already has more users than the ever-infamous dating app, Tinder (it’s good to see people have their priorities straight). Even more impressive, however, is that
Time to Pokéstop and Pikachoose Read More »
As we’re all aware by now, Facebook released it’s five reaction buttons last month. Now, in addition to the like button, you can express your feelings via love, haha, wow, sad or angry reactions. The debut of these reaction buttons was Facebook’s answer to the demanded DISLIKE buttons which involved too much risk in presenting
Facebook Reactions + What It Means for Your Business Read More »
The profile picture of your social channels is the most valuable advertising space for your brand. Are you using it correctly? Here are a few DOs and DON’Ts to make sure that you’re taking full advantage of this coveted space: 1. DO – Use your logo as your profile picture. The profile picture sits next
When it comes to your logo – Think inside the box Read More »
