The profile picture of your social channels is the most valuable advertising space for your brand. Are you using it correctly?
Here are a few DOs and DON’Ts to make sure that you’re taking full advantage of this coveted space:
1. DO – Use your logo as your profile picture. The profile picture sits next to every post, tweet, comment, like…everything that you do on your social channels. Make sure you maximize the exposure of your brand.
2. DO – Make sure the logo you use is legible in the static state. Typical profile picture size is 160px x 160px. Even better, make sure it’s legible at the thumbnail size of 42px x 42px. If you have a logo that is really long, stack it. If it can’t be stacked, focus on the key elements of the logo. This will provide a clean look throughout.
3. DO – Use color. Use the color version of your logo. Have fun with the background color and be aware of the white border. It will always be there.
4. DON’T be scared to change your logo if it’s not working. A brand refresh is healthy and can work wonders for a brand. Look at the LA Clippers re-brand.
5. DON’T put everything and the kitchen sink on your profile picture. URLs, addresses, phone numbers, etc. These items should live on your page and potentially in the comment of your profile picture. People on these social networks still want to feel like they are interaction with your brand organically.
6. DO – Let your logo breathe in the box. Make sure there is a border around your logo that makes sense in the space. Images that are too close to the edges seem to be swished in the frame.
7. DO – Change your cover, banner and background images frequently. This will make the use feel as though they are getting an updated experience from your brand every month that they visit your site.
8. DO – Have fun with it. Why not?
If you have questions give us a call. We can help. 303-893-8608