Branding

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Gold Crown Foundation logo on blurry team photo

Gold Crown Foundation

Challenge: Gold Crown, a Colorado nonprofit offering youth sports and education programs, wanted to update their logo, increase on-site activation tactics and build a stronger social media following.

Process: Scream Agency designed a new logo that encompassed a fresh new crown while still maintaining a fun, collegiate feel. Furthermore, Scream created multiple on-site activation touching points including a step and repeat banner and window and mirror clings that reemphasized Gold Crown’s mission and nonprofit status.

Results: A well received logo from board members and patrons alike. The step and repeat banner was also a hit that not only enticed people to take photos but simultaneously created great social content that further grew their social community #WeGotCrowned.

"Cordillera" logo

The Lodge & Spa at Cordillera

Challenge: Although The Club at Cordillera has one of the most exclusive member sets and locations in Colorado, they wanted to promote their offerings and ultimately sign on new members. They needed to self-brand the new ownership and gain more members in the process.

Process: We started by creating new advertisements, updating logos, and promoting their golf and Club offerings, along with restaurants and amenities. We then used our media contacts to gain national coverage while increasing brand awareness with Golf publications and travel sources.

Results: A holistic new approach to developing the Club at Cordillera, the Lodge & Spa Hotel and hundreds of new legacy members.

"Muv Lab" logo

MuvLab

Challenge: Sport Excel was looking to create a new name for a fitness studio located in the Denver Tech Center suburb. They wanted an “elemental/scientific” aspect to it and a name that was short to encourage movement.

Process: Scream Agency came up with MuvLab and a new brand to match the facility. We worked on elemental designs for interior signage, a new website, and a social campaign. To support the launch, Scream Agency created a full social campaign across three channels (Facebook, Twitter, and Instagram) to build anticipation, grow an audience, and engage with current, potential, and future client (membership) leads.

Results: Through a vigorous 30-day social campaign, utilizing both organic and boosted posts, Scream Agency increased the new brand’s following by 250% with over 660 interactions, and a reach of over 42,000 in the Denver metro area.

"Center Strength" logo

Center Strength Studio

Challenge: Center Strength Studio, a local pilates and yoga studio, had recently acquired new ownership and was looking to develop the brand (logo), website, ads, onsite promotions, and events. They wanted to capture a health conscious, affluent individual willing to dedicate time to their practice.

Process: Scream went to work by researching competitors, their differentiators and existing brands. Our discovery session enabled us to create a logo that resonates with the brand and with their clientele. We then developed the Center Strength website, focusing on images that reflect the culture and lifestyle of the clientele and the brand.

Results: Since the new launch, Center Strength has expanded into 2 new locations and we have helped them cultivate a lifestyle brand.

Bang Salon logo

Bang Salon

Challenge: Bang Salon, established in 1999, needed an agency to design the brand, ads, on-site materials, new website, and assist with PR/event relations to help expand their brand and attract new clients.

Process: Scream helped to create branding that reflected the company’s personality: creative, leading-edge, high-quality, customer-oriented service, and style that sets Bang apart from the competition.

Results: The business has grown from one location to four, has exceeded business expectations every year, and has been named a Top of the Town salon by 5280 for multiple years.

"The women's foundation of Colorado" logo

The Women’s Foundation of Colorado

Challenge: The Women’s Foundation of Colorado (WFCO) is a local organization whose goal is to create the reality that every woman in Colorado be economically self-sufficient, and every girl in Colorado is on the path to economic self-sufficiency in adulthood. WFCO came to Scream Agency to help build awareness for the Foundation as well as help increase fundraising efforts through press releases, case studies, marketing, branding, and advertising initiatives. They wanted their website to increase awareness of the issues affecting Colorado women, encourage donations, and be easy to update and manage. There was also an endowment campaign coming up that WFCO wanted to create some buzz about.

Process: Scream Agency developed a powerful new look through photography that featured the “face” of Colorado girls, coupled with bold headlines that quickly spread the word about the organization. Through pro bono efforts, Scream Agency has helped promote the various research, education, advocacy, and collaboration the foundation has implemented as well as create marketing initiatives to help increase grants through fundraising efforts.

Scream Agency developed a 15-month strategic plan (including print ads, social media, PR, and more) surrounding the idea that no woman is truly self-sufficient until she holds the strings to her own purse. The campaign “accessories” were several 31×35 in., fiberglass-resin, red purses that traveled to Colorado. Unveiled at WFCO’s annual luncheon in front of 2,400 women, an awestruck impression was made.

Results: The success of the campaign kept Scream Agency on as Agency of Record for the Foundation for another six years, working closely with the Foundation and leading the media efforts for their annual Luncheon, one of the largest fundraisers in Colorado. 125.6 million media impressions with a publicity value totaling $2.4 million.

"Where the rain falls" logo

Where the Rain Falls

Challenge: CARE International and United Nations University conducted research in eight countries to determine how rainfall patterns affect food security and human mobility among populations dependent on farming for their livelihoods. They asked Scream to help them develop branding and an online presence to target the people who could help the most: policy makers, government officials, and local communities.

Results: An informative website that launched at the Rio+20 United Nations Conference on Sustainable Development. The site utilizes case studies and interactive maps to help people visualize the problem.

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