Challenge: Sport Excel was looking to create a new name for a fitness studio located in the Denver Tech Center suburb. They wanted an “elemental/scientific” aspect to it and a name that was short to encourage movement.

Process: Scream Agency came up with MuvLab and a new brand to match the facility. We worked on elemental designs for interior signage, a new website, and a social campaign. To support the launch, Scream Agency created a full social campaign across three channels (Facebook, Twitter, and Instagram) to build anticipation, grow an audience, and engage with current, potential, and future client (membership) leads.

Results: Through a vigorous 30-day social campaign, utilizing both organic and boosted posts, Scream Agency increased the new brand’s following by 250% with over 660 interactions, and a reach of over 42,000 in the Denver metro area.




Branding, Social, Web



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