CPI Card Group
Challenge: As a global provider of payment solutions including EMV, card manufacturing and personalization, CPI partnered with Scream Agency to develop their website. Scream was also utilized to create a strategic PR plan to brand the company as a global leader in the payments market. With over 30 years of experience, and as CPI Card Group continued to grow in production, issuing 1.3 billion cards annually, it was Scream’s job to help CPI transition into a market still experimenting with their product.
Process: The innovation of the card chip was new technology so Scream needed to find a new way to market this product. As EMV Migration launched in the United States in October 2015, Scream Agency worked with print and broadcast media to position CPI as the thought leaders in the industry.
Results: CPI Card Group had articles published in the Wall Street Journal, The Los Angeles Times, Credit.com, Yahoo! Finance, Colorado Public Radio, The Denver Business Journal, PaymentsSource, and the company has been featured on CBS Evening News and Discovery Channel’s “How Do They Do It.” This all resulted in 497 million media impressions with a publicity value totaling $3.1 million.