Guaranty Bank & Trust
Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.
Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.
Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.