Challenge: Colorado’s largest enclosed regional shopping venue — Park Meadows Mall — has over 175 retailers and 15 restaurants. The challenge for them was finding a way to encompass a massive place into one idea the public could identify with.
Process: Right before the holiday season hit, Scream became the Retail Resort’s partner in PR, pitching everything from new store openings and the hottest seasonal trends to Santa and his elves. Relationships were built with fashion editors, producers, and bloggers from across the state to spread Park Meadow’s stories.
Results: From local to regional press and from TV to print, we garnered 21.2 million impressions, a media value of nearly $500,000.