Scream Scram

Challenge: Scream Agency attempted to break a Guinness World Record at its 7th Annual Scream Scram Run / Walk / Nordic Walk on Friday, October 27, 2006, in Washington Park, benefiting the Colorado Chapter of the National Multiple Sclerosis Society (NMSS).

Process: Scream Agency along with United Advertising Corporation (UAC) collected donated bags of candy corn until October 30, 2006 to be used to fill the exclusive Scream Scram vinyl-wrapped London Taxi created by UAC and specifically designed to promote the race. Participants, sponsors and donors were asked to bring a large bag or more of candy corn to help fill the taxi in an effort to break the world record. The bags were, in turn, donated to the Children’s Museum of Denver to be used at its Trick or Treat Street event Oct. 28 through Oct. 31.

Results: The race raised approximately $5,000 for MS and collected over 20,000 pieces of candy corn to assist in the world record attempt. Media coverage was received in the following media outlets: Denver Post, Rocky Mountain News, Advertising and Marketing Review, Westword, Denver Daily News, NBC’s Colorado & Company, and CBS News 4.


Scream Scram


CSR, Experiential Marketing, PR



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