Simpson Property Group

Challenge: Simpson Property Group, a fully-integrated real estate firm that provides services in multifamily property management, development, and construction, was opening two new properties in the trendy LoHi and RiNo neighborhoods in Denver and approached Scream Agency for public and event relations help to break into the booming market. The goal? To announce the opening of their leasing office in September 2014 while building buzz about the properties, set to open in 2015.

Process: Scream Agency worked with the Infinite Monkey Theorem, Denver’s urban winery located in the RiNo district, to create a First Friday hosted by Simpson Property Group. Guests enjoyed an evening on the wine lot, filled with music, food, socializing, and signature cocktails.

Results: From PR tactics and social posts to ad placements in community papers and newsletters and flyering, the event brought the busiest First Friday to the winery. Following the event, walk-ins to Simpson’s leasing office came in droves. Boosts in social page likes and 350 new neighbor friends who attended the party was more than enough to get the word out about Simpson Property Group.