Challenge: Sherpani, the first and only company in the outdoor industry dedicated to producing women-specific, urban, travel, fitness, and professional bags. Sherpani came to Scream Agency looking for help with building their brand and connecting with women looking for lifestyle handbags and packs.
Process: Scream Agency conducted a vigorous media campaign to showcase Sherpani’s products, while creating a sense of community.
Results: Sherpani’s brand has been seen in publications such as Health, Shape, American Baby, Campaign Life, Kids Today, and US Airways Magazine. Scream’s role in Sherpani’s branding process resulted in 8.4 million media impressions with a publicity value over $1.3 million.