Challenge: Perry’s Steakhouse & Grille, a Texas-based, family-owned group of award-winning steakhouses was looking to expand to the Denver market, specifically at the Park Meadows Retail Resort (a long time client of Scream’s)
Process: Working closely with the Houston agency, Scream created a buzz. From delivering twenty “pork drops” to local media outlets, to hosting an exclusive tasting and sneak peek to the ribbon cutting ceremony, Scream helped build a base of respect and admiration for the steakhouse.
Results: A successful opening and featured stories in the food section of the Colorado Springs Gazette, Denver Life Magazine, Denver Business Journal, Westword, Denver Eater, and many more. Overall, resulting in over $580k in publicity value.