Project Angel Heart
Challenge: For over five years, Scream Agency was a key partner with Project Angel Heart, working closely with the team to bring awareness to everything from 2011’s Capital Campaign, to a giant noodle cutting to commence the grand opening of their new home to the 4th (and 5th) millionth meals served, to annual fundraisers including Dining Out for Life, Taste for Life, Art for Life, and Pie in the Sky.
Process: From day-to-day local media, event relations, and hosting media lunches with celebrity spokespeople Mondo Guerra and Pam Grier surrounding Dining Out for Life, to assisting with social media strategy and content creation. Scream Agency helped bring awareness to the nonprofit while creating a connection to the Denver community and surrounding areas.
(PR) 198 million media impressions with a publicity value totaling $1.8 million.
(Social) A 297% growth in their fan base with a 226% increase in audience engagement in six months.
(CSR) Over the five years of working as Project Angel Heart’s Agency of Record, Scream Agency donated over $10,000 in services to the nonprofit. The team spent time volunteering at the facility – packing meals alongside other volunteers. This hands-on experience provided inspirational stories for Scream to share with the media, and therefore, the community. The team has also attended Taste for Life, Art for Life, Dining Out for Life, and has been a participating Pie in the Sky team for five years running.