Challenge: MPOWERD created Luci®, the first inflatable solar light with the goal of making an affordable clean energy product that people could use in any situation — from outdoor camping adventures to backyard parties to everyday living for people in emerging markets without electricity.

Process: Scream Agency was hired by MPOWERD for PR and social media to tell the story of the “good” work being done by the brand. Within months, Scream Agency scheduled hundreds of media appointments at the tradeshow and received coverage in hundreds of media outlets.

Results: Coverage in Outside, Conscious Company Media, Sierra Club, Forbes, Backpacker and Live Naturally to name a few.

ClientMPOWERDServicesPubic RelationsYear2018