Challenge: With the launch of new bacon flavors (and the holidays approaching), Tender Belly wanted to find a way to get the word out. Scream Agency was hired for local and national media relations, speaking opportunities and awards.
Process: Scream Agency created “bacon drops” for local foodies to receive Tender Belly bacon. Announcement press releases and gift guide news releases were created for national media in B2B and B2C publications.
Results: Within a month, Tender Belly made it on the Today Show and was placed in foodie press including Denver Life, Eater, and Westword. And, there’s still more to come.