Challenge: Since the beginning, SOLE’s goal has been to positively impact lives. They do this by improving health and wellness starting from the feet up. SOLE is channeling the growing market of consumers who are trying to better the world through their purchasing power. SOLE increases sustainability and decreases environmental impact through the materials and design in their products.
Process: Scream Agency was hired to develop the eco story and to spread this message to media in order to increase awareness and sales. Scream Agency developed news releases and distributed the news to B2B audiences, the trades and to consumer audiences. Along with attending trade shows and carrying out media appointments and interviews.
Results: SOLE’s products, sustainability story and reviews garnered coverage in Outside Magazine, Forbes, Runner’s World, Footwear News, Footwear Insight and Footwear Plus among others.