United By Blue
Challenge: In honor of World Oceans Day, our client United By Blue launched a year long campaign called #QuitSingleUse. UBB is asking individuals to take a pledge to quit single-use plastic for a full 24-hours and UBB will remove one pound of trash from the ocean per pledge.
Process: Scream Agency was hired by United By Blue to spread this message to media to increase participation. Scream Agency developed a news release and distributed the news to B2B audiences, the trades and to consumer audiences.
Results: The #QuitSingleUse received PR coverage in SNEWS, Be The Change, Business Insider, SHAPE and many more. And, thousands have taken the pledge to quit.