United By Blue

Challenge: In honor of World Oceans Day, our client United By Blue launched a year long campaign called #QuitSingleUse. UBB is asking individuals to take a pledge to quit single-use plastic for a full 24-hours and UBB will remove one pound of trash from the ocean per pledge.

Process: Scream Agency was hired by United By Blue to spread this message to media to increase participation. Scream Agency developed a news release and distributed the news to B2B audiences, the trades and to consumer audiences.

Results: The #QuitSingleUse received PR coverage in SNEWS, Be The Change, Business Insider, SHAPE and many more. And, thousands have taken the pledge to quit.

Client

United By Blue

Services

PR

Year

2019


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