Challenge: AAA Colorado, a national insurance brand, needed help increasing membership and insurance customers. Knowing that Insurance was a heavily saturated market, Scream was up for the challenge.
Process: Leveraging the superhero theme, Scream developed a localized creative campaign that not only showcased agents and techs as eerily close to superheroes (because you may think them to be!) but also highlighted that AAA is more than just the roadside guys. The creative was then used across a multi-channel campaign in order to maximize reach.
Results: The campaign has evolved and received positive feedback both internally from the organization and externally from their consumers.