Challenge: b4ADVENTURE is a Colorado-based company focused on creating “backyard adventures.” They needed Scream to help their name be recognized within Colorado, and then to expand nationally as more and more people heard about their company.
Process: After securing some local love here in Colorado, we took it national with a media tour during the International Toy Fair in New York City where we connected with editors from Real Simple, Shape, Time, Rachel Ray, MTV, and the Today Show. As a follow-up, we pitched the idea of bringing those backyard adventures into everyone’s living room with a “Summer Fun” Today Show segment on the Plaza. The producers loved the idea and b4ADVENTURE was featured on the Today Show complete with kids on ziplines and Willie Geist on a slackline.
Results: 264 million media impressions with a publicity value over $1.1 million.