Challenge: The Colorado Ballet is a non-profit organization celebrating more than 50 years of world-class classical ballet and innovative dance in Denver. With such a rich history the Ballet needed a campaign big enough to embody the legacy they’ve created.
Process: Alongside media partner, Explore Communications, Scream based the campaign around the athleticism of the dancers of the Colorado Ballet. The line “where athlete meets art” became the primary driver. A full, immersive creative campaign launched Spring 2016.
Results: Year over year, the ballet has seen record ticket sales and more importantly a new brand awareness for these artists who are some of the best athletes in town.