Challenge: Scream Agency first met the Cushe team at the floor at the Outdoor Retailer Show in Salt Lake City. The independent thinking, design-led brand was looking for a fresh idea for their International Sales Meeting held in Las Vegas.
Process: Scream Agency’s first project for the brand was to create an “event to remember” for the Vegas event. Dubbed ‘Fire+Fly’, the event was held at Firefly Tapas restaurant, Fireball whiskey was served in mason jars, and Scream’s team was taken on a fly-high zipline ride over the strip.
Results: Since then, Scream Agency has landed Cushe on the cover of Outside Magazine, with features in SKI, Men’s Journal, and Footwear News. Over two years, we generated 151.8 million impressions with a publicity value of 1.4 million.