Challenge: The Hotel Telluride opened in September 2001 and the goal was clear: grab the consumer’s attention and get them in the door. The hotel already had one of the most beautiful backdrops in the state of Colorado — Telluride. Hotel Telluride needed Scream to let people know about them.
Process: By using Scream’s existing relationships with the media, Scream was able to promote the hotel’s special offerings, hotel events, and travel industry trend stories.
Results: The hotel has been published in many national magazines commending its upscale, luxury boutique appeal. These publications include, Town & Country, Travel & Leisure, Ski Magazine, The New York Times, Travel Holiday, and Sunset.