Challenge: To recognize The United Nations World Water Day (WWD) and encourage water conservation, Nalgene wanted to create their own campaign to help raise awareness.

Process: Scream Agency proposed that Nalgene launch a 24-hour social media campaign to encourage Facebook and Twitter followers to make a pledge on how they promise to conserve water. To promote the event, leading up to WWD – Scream posted the event on World Water Day’s official event site, posted tips for how to conserve water on Nalgene’s social media pages, and spread the word virally through outdoor/environmental groups’ outlets. The first 100 to post a pledge to @nalgeneoutdoor or post a pledge on Nalgene’s Facebook page received a free Nalgene “Filter for Good” Bottle.

Results: This promotion garnered Nalgene hundreds of new fans in just 24 hours and earned Scream Agency a ‘50 AWARD’ from the American Advertising Federation for the impact and publicity Scream was able to get out of such a time-sensitive campaign.




CSR, Social



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