The Lodge & Spa at Cordillera
Challenge: Although The Club at Cordillera has one of the most exclusive member sets and locations in Colorado, they wanted to promote their offerings and ultimately sign on new members. They needed to self-brand the new ownership and gain more members in the process.
Process: We started by creating new advertisements, updating logos, and promoting their golf and Club offerings, along with restaurants and amenities. We then used our media contacts to gain national coverage while increasing brand awareness with Golf publications and travel sources.
Results: A holistic new approach to developing the Club at Cordillera, the Lodge & Spa Hotel and hundreds of new legacy members.