Southwest Plaza

Challenge: Southwest Plaza, a 1.3 million square-foot shopping center, underwent a $75 million dollar renovation in April 2014 and was ready to reveal the new look, complete with new stores, before the 2015 holiday shopping season. Scream Agency was hired to reintroduce an old Colorado favorite to the masses, with a focus on local and regional shops, including a Holiday Marketplace featuring local artisans and creators.

Process: Along with Southwest Plaza’s new look came a new home for Ol’ Saint Nick with the introduction of ‘Adventure to Santa, a Dreamworks Dreamplace.’ A captivating and interactive adventure that starts with Shrek and ends with Santa; featured a 2,000 square-foot immersive experience to be enjoyed by family members of all ages. Scream Agency assisted in the unveiling of Santa’s new home with media sneak peeks and a grand celebration, kicking off the holiday season.

Results: Media efforts over the holidays totaled 13.6 million impressions with a value totaling over $645k.


Southwest Plaza





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