Element Kitchen & Cocktail
Challenge: Element Kitchen & Cocktail, a new Chef John Tesar restaurant that was opening in July 2017, wanted an experienced PR partner to get the story out about the new restaurant and bar concept.
Process: Scream Agency was hired and started by creating a “sneak peek” for local foodies and also for the new Sneekeazy cocktail lounge. Media was sent Element cutting boards and an invitation to a grand tasting (before the opening). We scheduled chef interviews both for TV and local food editors.
Results: Within weeks, Element Kitchen & Cocktail made it on two TV stations and was placed in all the foodie press including 5280, Eater, The Denver Post, Westword, Fox 31, Dining Out, 303 Magazine, Zagat and Food & Beverage magazine. Total impressions: 38,682,957 with a publicity value of $145,000.