Digital

Hyatt Regency Blurred building image with logo on top

Hyatt Regency Aurora-Denver Conference Center

Challenge: Hyatt Regency, a global hotel brand, needed help bringing awareness to their Aurora-Denver property by targeting meeting planners on a local and regional scale. With a unique location situated right across the street from the Anschutz Medical Campus, there was also the opportunity to infiltrate the medical community.

Process: Scream helped develop a media plan and direct mail campaign that reached regional and local meeting planners. Additionally, and in order to capture the medical campus, Scream planned experiential events that coincided with medically-focused recognized holidays, thanking the doctors and nurses for their contribution and further bringing awareness to the property.

Results: An increase in room and conference/event bookings from the Anschutz Medical Campus.

"Bike Denver Org" logo

Bike Denver

Challenge: Bike Denver wanted to encourage commuters to find alternate means of transportation to work and school on the Auraria Campus in Denver, CO. The challenge was creating a campaign that would capture the attention of students and faculty alike.

Process: Scream Agency created a 3-tiered print, digital, and experiential campaign utilizing the awkwardness and humor of the most overused interaction at the collegiate level – the pickup line. Posters were used to drive traffic towards the microsite, nopickuplinerequired.com, which hinted at an upcoming campus event. Two weeks before the event, the non-profit title sponsor was announced along with links to RideOnAuraria.com and all social channels.

Results: The on-campus event was a great success. Students and faculty participated in games, giveaways and signed up for Ride On Auraria’s MyWayToGo Bike To School Challenge which is a year-round challenge that rewards participates who find alternate ways to get to the Auraria Campus for school and work.

"Guaranty Bank and Trust Company" logo

Guaranty Bank & Trust

Challenge: Guaranty Bank and Trust is a Colorado community bank that has been around for 60 years. They have always had several local big brand business customers, but as a brand themselves, they’ve been quiet. Helping them step into the foreground of this market was Scream’s challenge.

Process: We started by editing their brand and building a “G” element into everything. We focused on where they were best (helping local business owners). Then, we took their recognizable Colorado business customers (Udi, Hacienda, etc.) and told Guaranty Bank’s story through their eyes. We applied it to print ads, created a DM campaign, brochures, in-branch materials, TV, and signage with the idea that friends and neighbors provide the best and most trustworthy testimonials possible.

Results: Net income improved over four consecutive quarters. Net loan growth was $11.8 million in the first quarter alone and core deposit growth improved 3.6% in one quarter. The amount of time spent on the website increased by 20% in the first few months alone. The ROI with this campaign exceeded the goal by increasing net income in less than 12 months.

"Where the rain falls" logo

Where the Rain Falls

Challenge: CARE International and United Nations University conducted research in eight countries to determine how rainfall patterns affect food security and human mobility among populations dependent on farming for their livelihoods. They asked Scream to help them develop branding and an online presence to target the people who could help the most: policy makers, government officials, and local communities.

Results: An informative website that launched at the Rio+20 United Nations Conference on Sustainable Development. The site utilizes case studies and interactive maps to help people visualize the problem.

"Save the Poles" logo

Save the Poles: Eric Larsen

Challenge: Modern-day explorer, Eric Larsen, needed an agency to help him tell the story of the world’s last frozen place and inspire individual action against climate change. Through his “Save the Poles” expedition, he aspired to be the first explorer to reach the North and South Poles and the summit of Mt. Everest all in one year.

Process: Given our experience in the outdoor market and non-profit sector, Scream Agency helped develop sponsorship materials, launched an ethos website that included social communities, and developed a vigorous PR campaign that supported each leg of the expedition. Up against all odds, Eric completed his epic, three-part journey and reached his goal.

Results: Billions of people reached worldwide, millions of media impressions along with national outlet appearances, speaking engagements, and thousands of new followers both of Eric and the impact of climate change.

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